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IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays

iphone duoProduction theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system.

In response to an X post from someone wondering if we'll see more 1:14.1 content because of the iPhone Duo, IMAX's official account said, "Love this for them," but then added, "Still not watching movies on a phone..." Pre-orders open October 16 ahead of an October 23 launch.

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Top Rated Comments

headlessmike Avatar
8 weeks ago
I only watch IMAX films on seatback displays on long haul flights, the way the creators intended.
Score: 61 Votes (Like | Disagree)
klasma Avatar
8 weeks ago
Should have called it iPhone iMax.
Score: 20 Votes (Like | Disagree)
CharlesShaw Avatar
8 weeks ago

I don't know why IMAX felt the need to respond to this.
Because we wouldn't be talking about IMAX if they hadn't done so. And now a few more people will be reminded to schedule the time to go see The Odyssey as they had planned to do but got busy.
Score: 17 Votes (Like | Disagree)
jayducharme Avatar
8 weeks ago
I don't know why IMAX felt the need to respond to this. The whole point of IMAX is to be immersed in a gigantic theater. But if this was in reference to VisionPro, I could see where they'd be nervous.
Score: 17 Votes (Like | Disagree)
PixelPanics Avatar
8 weeks ago
Hey IMAX if youre reading this know that i will be watching The Odyssey on my apple watch (in landscape)
Score: 16 Votes (Like | Disagree)
MrRom92 Avatar
8 weeks ago
IMAX is film, phone is digital. They exist in separate realms.
But the iPhone duo could prove very popular for 4:3 content such as retro game emulation
Score: 8 Votes (Like | Disagree)
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