Apple Fifth Avenue in New York is ready for iPhone 18 Pro launch day.
The store's iconic glass cube entrance has received a colorful makeover that matches the iPhone 18 Pro's new Burgundy and Glacier finishes. "So excited for tomorrow," said Apple CEO John Ternus, who will likely be at the store for the launch tomorrow.
I don't know about that. Cook certainly had his public appearances for launches. I wonder, though, how it feels to him to go from being tightly focused on juggling hardware execution plans to the guy out front leading a marketing event. It required a bit of head adjustment when I went from a CTO to CEO role in a small company. I can't imagine the what that change is like at a company like Apple. It must be a head-spinning experience for him.
Feels like John is going to be a much more out front leader. Should be interesting to see.
Yeah, Tim Cook always made appearances at launches all over the world.
I don't know about that. Cook certainly had his public appearances for launches. I wonder, though, how it feels to him to go from being tightly focused on juggling hardware execution plans to the guy out front leading a marketing event. It required a bit of head adjustment when I went from a CTO to CEO role in a small company. I can't imagine the what that change is like at a company like Apple. It must be a head-spinning experience for him.
