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Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Apple Store HelloStarting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom.

Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical zoom.

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Apple Store Down Ahead of iPhone 18 Pro Pre-Orders

Friday September 11, 2026 11:30 pm PDT by
Apple's online store is down ahead of iPhone 18 Pro and iPhone 18 Pro Max pre-orders, which begin at 5:00 a.m. Pacific Time on Saturday, September 12. "We love that early energy," reads the Apple Store's message when visiting the U.S. website. "Almost ready for you. Pre-order begins at 5:00 a.m. PT. See you soon." Apple has been opening pre-orders at 5:00 a.m. Pacific Time for several years, ...
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Apple Store Down Ahead of 'Surprise and Shine' iPhone 18 Pro Event

Wednesday September 9, 2026 4:20 am PDT by
Apple's online storefront has gone down ahead of the "Surprise and Shine" Apple event taking place later today, where several new products are expected to be announced. Apple is expected to announce new iPhone 18 Pro models and its all-new foldable iPhone Duo, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The company could also announce the release dates of its next...
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Apple's Newest Store Features Three Design Changes

Monday September 14, 2026 1:23 pm PDT by
Apple Victoria Gardens in Rancho Cucamonga, California reopened on Saturday with three key design changes, which will continue to roll out to other new and renovated stores. MacRumors reader Katelyn H. attended the grand reopening and shared some photos of the renovations on LinkedIn. The store now has a Genius Bar again instead of a Video Wall, plus dedicated Apple Pickup and Today at Apple...

Top Rated Comments

43 minutes ago at 07:02 am

Maybe it is because “Hello” is the new signature opening phrase of the new CEO? That’s also the first word he posted on Twitter/X. And maybe this is a big stretch, but when the Hello wallpaper started to populate the Mac’s, was also when Ternus assumed a bigger weight on Mac design and engineering?

So I think Hello is the new Gomonin
hello



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Score: 3 Votes (Like | Disagree)
BigDO Avatar
49 minutes ago at 06:56 am

Maybe it is because “Hello” is the new signature opening phrase of the new CEO? That’s also the first word he posted on Twitter/X. And maybe this is a big stretch, but when the Hello wallpaper started to populate the Mac’s, was also when Ternus assumed a bigger weight on Mac design and engineering?

So I think Hello is the new Gomonin
"Hello" was around when Ternus was about 7 years old...

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Score: 3 Votes (Like | Disagree)
Quasselstripper Avatar
2 hours ago at 05:48 am

“A special A20 exclusive AI feature will specifically tune it out altogether on iPhone Duo models which Apple does not want users to push the camera on”
You can’t see it from the Duo demo table 😬
Score: 3 Votes (Like | Disagree)
CharlesShaw Avatar
2 hours ago at 06:02 am

You can’t see it from the Duo demo table 😬
That's gonna be a much busier demo table, though.
Score: 2 Votes (Like | Disagree)
Black Belt Avatar
46 minutes ago at 07:00 am
“hello” is also a tribute to the original Jobs Macintosh. It’s nice they did that.

Now if they will properly bring back live events and the occasional “Thanks for coming…oh wait……..one more thing.” And for godsake learn how to deliver the line! Cook tried to and screwed it up.
Score: 1 Votes (Like | Disagree)
zorinlynx Avatar
1 hour ago at 06:40 am

Last time I tried to use the camera of an iPhone to zoom in to text, the post processing turned it into illegible garbage.
Indeed. I took a photo of the nameplate on this transformer using the 5x zoom on my 15 Pro Max, and while you can mostly read the larger text, it did some really weird postprocessing to the text so that it almost looks AI generated especially when you zoom into the image.

I'd honestly prefer that it not do this sharpening at all, and have a blurrier image that actually reflects reality. The worst thing about this crap is that you can't turn it off.

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