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Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Apple Store HelloStarting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom.

Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical zoom.

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Top Rated Comments

BigDO Avatar
7 weeks ago

Maybe it is because “Hello” is the new signature opening phrase of the new CEO? That’s also the first word he posted on Twitter/X. And maybe this is a big stretch, but when the Hello wallpaper started to populate the Mac’s, was also when Ternus assumed a bigger weight on Mac design and engineering?

So I think Hello is the new Gomonin’
"Hello" was around when Ternus was about 7 years old...

MacRumors content image
Score: 14 Votes (Like | Disagree)
Quasselstripper Avatar
7 weeks ago

“A special A20 exclusive AI feature will specifically tune it out altogether on iPhone Duo models which Apple does not want users to push the camera on”
You can’t see it from the Duo demo table 😬
Score: 9 Votes (Like | Disagree)
7 weeks ago

Maybe it is because “Hello” is the new signature opening phrase of the new CEO? That’s also the first word he posted on Twitter/X. And maybe this is a big stretch, but when the Hello wallpaper started to populate the Mac’s, was also when Ternus assumed a bigger weight on Mac design and engineering?

So I think Hello is the new Gomonin’
hello



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Score: 7 Votes (Like | Disagree)
zorinlynx Avatar
7 weeks ago

Last time I tried to use the camera of an iPhone to zoom in to text, the post processing turned it into illegible garbage.
Indeed. I took a photo of the nameplate on this transformer using the 5x zoom on my 15 Pro Max, and while you can mostly read the larger text, it did some really weird postprocessing to the text so that it almost looks AI generated especially when you zoom into the image.

I'd honestly prefer that it not do this sharpening at all, and have a blurrier image that actually reflects reality. The worst thing about this crap is that you can't turn it off.

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Score: 7 Votes (Like | Disagree)
DanteHicks79 Avatar
7 weeks ago

The camera like last year is 1x and 4x. 2x is just 1x cropped in just like 8x is just 4x cropped in. Optical zoom in the sense its not say 4x stretched out, but still just 4x cropped in which is why are much smaller file size for an 8x. Wish you could disable those cropped in ones in the UI. since always prefer more data, and then later on I could just crop in, where is if you take a 8x photo you can't later on go back to the full 4x full photo.
That's the thing that sorta irks me. 8x "optical quality" is not the same thing as optical. Not even close.
Score: 4 Votes (Like | Disagree)
7 weeks ago
The camera like last year is 1x and 4x. 2x is just 1x cropped in just like 8x is just 4x cropped in. Optical zoom in the sense its not say 4x stretched out, but still just 4x cropped in which is why are much smaller file size for an 8x. Wish you could disable those cropped in ones in the UI. since always prefer more data, and then later on I could just crop in, where is if you take a 8x photo you can't later on go back to the full 4x full photo.
Score: 4 Votes (Like | Disagree)
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