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Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount

The Apple Watch Ultra 4 has dropped to $699.99 on Amazon, down from $799.00. This is a match of the all-time low price on the new Ultra 4, which just launched in September.

apple watch ultra 4 blueNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

There are three Ultra 4 models that are on sale at this price, including the Black model with Burgundy Alpine Loop (Large), the Black model with Burgundy Trail Loop (M/L), and the Natural model with Desert Alpine Loop (Medium). These are the lowest prices we've ever tracked on the brand new Apple Watch Ultra 4.

If you're shopping for a Milanese Loop model, Amazon also has a $99 discount on one of these devices. You can get the Black Apple Watch Ultra 4 with Black Milanese Loop (Large) for $799.99, down from $899.00. Most of these watches have an estimated delivery date of early November, and some are offering same-day shipping for Prime members as well.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


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Interested in hearing more about the best deals you can find as we head into the holidays? You can sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

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Top Rated Comments

Jgreg00 Avatar
1 week ago

Nobody I know is buying the iWatch. Fitbit counts steps just as well and is a much better value.
No one I know has an iWatch, but about 99% of the people I know or see with a smart watch have an Apple Watch.
Score: 20 Votes (Like | Disagree)
iLounge Avatar
1 week ago
Not surprising!!! Soon, everything else will have the "big" discount.
Score: 14 Votes (Like | Disagree)
1 week ago
I remember the days when I thought more than $50 was too much for a watch
Score: 8 Votes (Like | Disagree)
1 week ago
Just did my launch day Best Buy Price Match! $99.01 back.


Amazon and Costco both had it for $699 around Prime Day.
Amazon did but not for long. It was $699 for a bit and by the time I got home to ask a price match from Best Buy, the price had gone back up to $779.
Score: 8 Votes (Like | Disagree)
1 week ago

Many folks may not be aware that the Ultra is continually available in the Apple Education store at a 10% discount.
The Apple Education Store is now limited to verification with UniDAYS, which requires a minimum age of 16 years old and being a student at a qualifying institution. Not only that, but it is only for college/university students. That means no discounted purchases on behalf of elementary, middle school, or even high school students.

The corporate discounts for people that work at certain companies have also been removed.

This has made it much harder to get discounts when buying from Apple directly.
Score: 7 Votes (Like | Disagree)
FatLouie Avatar
1 week ago

I think that's the strategy: Make room for big discounts throughout the year to level-out demand and cut production costs.
I believe Apple may have found the "price ceiling" for its products.

As long as Apple keeps rolling price reductions between Amazon, Best Buy, or whoever, it can maintain steady but reduced income. After raising prices, Apple can't just suddenly have its retailers drop prices...that would look bad. :)

As it is, too many of us are bypassing these 'luxury' items because of day-to-day cost-of-living expenses. A watch would be nice to have, but I don't need a 700 dollar watch that will be obsolete in a few years. I do need a $ 2,500–$3,000 27-inch iMac. Right now, I only spend money on what I need and can use, not on what I want. Priorities.
Score: 6 Votes (Like | Disagree)
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