MTV and Microsoft Music Store in 2006 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

MTV and Microsoft Music Store in 2006

ZDNet reports that MTV may finally be ready to launch their online music store to compete against iTunes.

MTV first announced plans for a music store back in 2003, not long after Apple's iTunes launch. MTV appears to have partnered with Microsoft to offer their music store which is expected to offer subscription-based sales as well as individual song sales.

According to Macworld.co.uk, the new service, called "Urge", will reportedly be heavily promoted across MTV's broadcast channels (MTV, VH1, CMT) and also integrated into future versions of Windows Media Player. Flexible song pricing is also expected, which has long been a point of contention between music labels and Steve Jobs.
While few details are offered on the service, the music files will certainly be of Windows Media format, which can not be played on Apple's iPod.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....