Video Review: The Juiceboxx Keeps Your MacBook Charger Cord From Fraying

This is such a non-issue. There is no "design flaw." Its called user error. For some reason people insist upon wrapping the cord so $#!&ing tight that they destroy the cable. I've had countless macs thru the years and have never had this problem since I simply wrap the cable loosely. Its just common sense, but many people lack it. And I don't think some people can learn it.

Also, have you ever seen this type of person: They're just unusually HARD on things, they have no finesse or gentleness and destroy (often unintentionally) by being so ROUGH with stuff.

While this is probably a great product for someone who travels a lot or warps up their cord constantly, I find that the MagSafe end is far more prone to fraying than the transformer end. Wish there was something for that.

There is a much easier and less expensive way. Just make a loop before you wrap the cord around the adapter housing.

I really wish Apple would just fix the general chord fraying problem already.

Really with all their money, can't they come up with a cord that won't fray?

Do they have anything to prevent the other end from getting #rekt'd?