Speculation is rising that Apple may have more models of the Apple TV waiting in the wings after it was noted that the way Apple sells the unit on its online store is more typical of a product with multiple models than a single-model product (first noted by AppleTVHacks.net).
Apple's online store has become a hotbed of rumors, with a recent leak apparently predicting the arrival of 8-core Mac Pros.
Meanwhile, LoopRumors claims to have some inside information on an upcoming update to the Apple TV software. Future features are said to include widget-like utilities (such as weather forecasts, news, game day scores, and RSS feed headlines). LoopRumors continues to have a checkered rumor accuracy record.
Update: We have received a claim that LoopRumors was victim of a deliberate attempt to spread false information. Information cited from LoopRumors in this article should be regarded with extreme caution.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Tuesday September 8, 2026 10:19 am PDT by Joe Rossignol
The next Apple TV 4K will be equipped with an A19 or A19 Pro chip, according to evidence in Apple's code uncovered by MacRumors contributor Aaron Perris. In particular, the device's model identifier points towards the A19 generation of chips.
Accordingly, the next Apple TV would have 8GB or 12GB of RAM, up from 4GB in the current 2022 model with the A15 Bionic chip. Other rumored upgrades for...
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas.
You can get started by signing up on Apple's beta website and then opting in to the public beta by...