Apple's 1Q 2008 U.S. Market Share Up from 2007
Gartner has published a preliminary report on U.S. and worldwide PC shipments for the first quarter of 2008. According to Gartner's numbers, Apple placed fourth in U.S. marketshare at 6.6%, up from 5.2% in the first quarter of 2007. Apple's U.S. shipments increased 32.5% year-over-year, far outpacing the total industry shipment growth of 3.0%
Apple did not place in the top 5 vendors for worldwide PC shipments, where Toshiba held the fifth spot with a 4.3% market share. Worldwide, overall PC shipments grew by 12.3% year-over-year.
Previous Gartner reports had placed Apple with a 6.1 % U.S. market share for the fourth quarter of 2007, and 8.1% U.S. market share for the third quarter of 2007. Apple's numbers for the back-to-school third quarter traditionally benefit from its strong educational presence.
Popular Stories
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows.
The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and iPhone 18 Pro Max have appeared online today in the form of images of chassis parts of unknown authenticity....
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades.
Camera
Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...