Valleywag was one of the first to report that Microsoft will be officially moving away from the use of Jerry Seinfeld in "phase two" of their $300 million ad campaign, though there appears to be some debate about whether or not this was part of the original plan.
The two Seinfeld Microsoft ads, Shoe Circus and New Family, generated over 2000 comments on MacRumors alone.
The NYTimes confirms this plan but also reveals that Microsoft will be taking direct aim at Apple's "Get a Mac" ads in which John Hodgman who plays "PC" opposite Justin Long as "Mac".
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. Hello, Im a PC, the engineer says, echoing Mr. Hodgmans recurring line, and Ive been made into a stereotype.
The new ads will have some appearances from Bill Gates but will also show other celebrities as everyday PC users in "fast-paced, upbeat vignettes" about their use of Microsoft Windows based PCs.
The NYTimes cites a number of research companies who felt that the buzz surrounding the first two ads were sufficiently positive and accomplished their goal.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
