Rogers Communications, the sole iPhone 3G wireless provider in Canada, announced today in an earnings release that their Wireless division activated 255,000 iPhone 3Gs during the third quarter of 2008.
Rogers notes that approximately one-third of iPhone 3G sales were to new customers, with two-thirds of sales going to existing Rogers customers. They also note that their operating profit for the quarter was negatively impacted due to increased expenses coming from subsidies and upfront costs associated with the iPhone sales. This impact is expected to be more than offset in the future, however, by the increased monthly revenue generated by iPhone customers over the course of their three-year contracts.
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