Apple's iPhone TV Ads Boost Individual App Sales
It's long been observed that songs featured prominently in Apple's ads have seen a sudden boost in popularity. Lesser known artists such as Feist and Yael Naim have seen instant fame following the airing of Apple's iPod Nano (1234) and MacBook Air (New Soul) ads.
This phenomenon appears to extend to iPhone applications as well. Apple's recent iPhone ads have prominently featured a number of App Store apps. Andrew Kaz and Phill Ryu's Classics App [App Store] which was featured in Apple's "Read" commercial saw a remarkable boost in sales immediately following the ad's broadcast:
Sales of the book reader immediately jumped up 6 times their previous baseline. Since then,
Classics has managed to stay in the
Top 15 paid apps.
While any prominent exposure will obviously help stimulate sales, even the developers were surprised at the magnitude of the response.
Popular Stories
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites.
Games
Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from today:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
