Apple to Enter Verizon-AT&T Spat With Two New iPhone Ads
BusinessWeek reports that Apple is stepping into the Verizon-AT&T spat with two new ads to be released tonight touting the iPhone's ability to handle voice and data connections simultaneously via 3G. That ability has been featured as one of AT&T's talking points to differentiate itself from Verizon's 3G network in an attempt to counter Verizon's ads attacking AT&T's 3G network coverage.
The ads can't help but be viewed against the backdrop of the fight between Verizon Wireless and Apple's partner AT&T, the one that's spawned a lawsuit for Verizon's "There's A Map For That" TV spots. Here we see Apple doing its part as both a good AT&T partner, and touting a great feature of the iPhone all at once.
AT&T filed suit earlier this month over what it calls "blatantly false and misleading" advertising messages from Verizon, but Verizon quickly refuted the charges, noting pithily that "the truth hurts." A federal judge has denied AT&T's request for a temporary restraining order preventing Verizon's ads from being shown, but the full case will proceed beginning December 16th.
Popular Stories
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
