Apple Responds to Reports of Final Cut Pro Refocusing
CNET reports that Apple has issued a response to yesterday's report that the company is working to "rethink" its Final Cut Pro offerings as the balance of usage of the video production software has shifted towards "prosumers" from the high-end professionals it originally targeted.
"Final Cut Pro is the first choice for professional video editors, and we've never been more excited about its future," Apple spokesman Bill Evans told CNET. "The next version of Final Cut is going to be awesome, and our pro customers are going to love it."
Apple currently offers Final Cut Express, targeted at prosumers, which CNET notes should leave the Final Cut Pro team free to continue catering to high-end video professionals with the Final Cut Studio package.
Apple's comments don't necessarily rule out the report's claims of the company looking to bring in more "prosumer-friendly" features to the full Final Cut Studio package, but do suggest that it is not planning on forgetting its professional audience with future releases.
Popular Stories
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites.
Games
Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from today:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
