Mac Government and Enterprise Sales Leap in 2Q 2010 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Mac Government and Enterprise Sales Leap in 2Q 2010

103736 wolf mac growth q2 2010

Fortune reports on a new research note from Needham analyst Charlie Wolf breaking down Apple's Mac sales by market segment for the second calendar quarter of 2010 and comparing that performance to the PC industry's as a whole. While Wolf found strong across-the-board growth for Apple, the company saw its strongest performance in government and business sales, where it far outpaced overall industry growth.

Among his findings:

- At 35%, Mac shipment growth in June easily exceeded the market's growth rate of 20.9%.
- Mac shipments grew 31.4% in the home market, topping the market's growth rate of 25.2%.
- At 49.8%, the Mac's growth in business was three times higher than the market's 15.7%.
- Mac shipments in government grew 200%, sixteen times faster than the market's 12.1%.

In the business market, Wolf revealed Apple's strongest growth occurring among larger companies, with "large" and "very large" businesses seeing on the order of 100% growth, presumably on a year-over-year basis.

103735 wolf european mac growth

In one final note, Wolf highlights Apple's growth in Europe, where strong iPhone adoption has created a halo effect that has helped Apple's unit share of the PC market to double and its revenue share to triple over the past six years, with most of that growth occurring over the last 2-3 years.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....
iOS 27 All the New App Features

iOS 27: All the Rumored App Features

Wednesday June 3, 2026 3:48 pm PDT by
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades. Camera Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...