With today's announcement of integration between Twitter and Apple's social networking service Ping, some observers have noted that the Tweets being generated from Ping are including awkwardly-long URLs.
One MacRumors reader realized that the new integration with Twitter could make a good opportunity for Apple to deploy its own link shortener to help fit its links into the character restrictions imposed by Twitter. The reader let us know that he had discovered that iTun.es forwards to Apple's site and theorized that the domain could be used by Apple for just such a service.
Registration information for iTun.es
We dug into the situation a bit further and determined that the iTun.es domain is in fact registered to Apple via MarkMonitor, the brand management firm Apple uses to handle all of its domain registrations. The domain was registered to Apple in December 2006, meaning that Apple has not just recently moved to lock down the domain as a link shortener, but the new tie-in with Twitter does provide an excellent opportunity for Apple to roll out a service using the domain.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
