Apple Paying Music Labels Up to $150 Million for iCloud Streaming Rights? - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Paying Music Labels Up to $150 Million for iCloud Streaming Rights?

major music labels
The New York Post reports that Apple is paying the four major music labels up to a total of $150 million for the rights to include their music in its iCloud music streaming service set to be introduced on Monday. The revelation comes just as Apple reportedly finalized a deal with Universal, the last of the four major labels to sign on to the deal.

Apple will fork over between $100 million and $150 million in advanced payments to the four major music labels in order to get its iCloud off the ground, three separate sources told The Post.

The Cupertino, Calif., tech giant has agreed to pay the labels between $25 million to $50 million each, as an incentive to get on board, depending on how many tracks consumers are storing.

The report also claims that Apple has finalized deals with the corresponding music publishers, officially opening the door for a launch. Previous reports had indicated that Apple was putting the final touches on agreements with the publishers.

Multiple news outlets have reported since yesterday that iCloud will debut as a free service, with Apple eventually looking to charge in the neighborhood of $25 per year for the service. Sources have also claimed that iCloud will be limited at first, supporting only content purchased from the iTunes Store, but that Apple is working to expand iCloud to support music obtained from other sources in the future.

Popular Stories

iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
Apple Event Logo

Apple Just Released a New Product

Thursday July 2, 2026 8:04 am PDT by
Apple's first product release of summer 2026 occurred this week, but do not get too excited, as it is merely the Beats Solo Buds in a new color. Beats Solo Buds are now offered in orange through Best Buy in the U.S., with availability set to expand to 7-Eleven stores in Japan on July 4. Apple already offered orange Solo Buds in India for free with the purchase of an iPhone 15 or iPhone 15 ...
iPhone 4 on Black Feature

Apple Facing One of Its Worst Leaks Since the iPhone 4

Thursday July 2, 2026 9:53 am PDT by
Apple supplier Tata Electronics recently suffered a cyberattack that resulted in thousands of confidential files being published on the dark web, and this reportedly included some photos and documents related to the upcoming iPhone 18 Pro. We have elected not to share any of the leaked photos in this story due to the illegal nature in which they were obtained, but they can easily be found...

Top Rated Comments

0815 Avatar
197 months ago
So much money to give Apple the right stream music that you already purchased from their servers (not even allowing to stream music that you purchased on CD or through other legal means) ?

Hope the rumors are wrong and there is more to the iCould ....
Score: 13 Votes (Like | Disagree)
197 months ago


Wonder how many people don't own iTunes music

I got about a 3k catalog. Not one from Apple.
Score: 9 Votes (Like | Disagree)
Small White Car Avatar
197 months ago

we bought those files, we store them on our hard disk and if you stream them from "your" cloud they are the same, only the space where you store them us different.

That's what Amazon does and Amazon doesn't pay the labels.

Thus we have to conclude that iCloud will be something different, yeah?
Score: 8 Votes (Like | Disagree)
Full of Win Avatar
197 months ago
If it's iTunes only content, this will be another failure from Apple.

iTunes only content on icloud = Ping 2
Score: 6 Votes (Like | Disagree)
elhungarian Avatar
197 months ago
Wonder how many people don't own iTunes music
Score: 6 Votes (Like | Disagree)
0815 Avatar
197 months ago


Wonder how many people don't own iTunes music

The bigger question is: how many people own music purchased OUTSIDE of iTunes ... probably a lot, and those are the once that are getting screwed if the rumors turn out to be true
Score: 5 Votes (Like | Disagree)