Apple Marketing SVP Phil Schiller Thinks Instagram "Jumped The Shark" After Android Launch? - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Marketing SVP Phil Schiller Thinks Instagram "Jumped The Shark" After Android Launch?

instagram9to5Mac claims Apple's marketing chief Phil Schiller told a fan that the uber-popular photography app Instagram "jumped the shark" after it launched an Android version.

Schiller recently deleted his Instagram account and a 9to5Mac reader noticed this and asked why he had deleted it.

In a direct message, Schiller reportedly replied:

It "jumped the shark" when it went to Android

Instagram's Android app launched two weeks ago and the app was previously picked as the iPhone App of the Year in 2011. Instagram was just purchased by Facebook for $1 billion.

Update: As noted in an update to the original post, one individual was able to contact Schiller about his comment and received a response clarifying his feelings on Instagram's evolution.

Instagram is a great app and community. That hasn't changed.

But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs.

Now that it has [grown] much larger the signal to noise ratio is different.

That isn't necessarily good or bad, it's just not what I originally had fun with.

Popular Stories

macOS 27 on MacBook Pro

Apple Says macOS 27 Won't Be Compatible With These Macs

Wednesday June 3, 2026 8:29 am PDT by
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs. macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
MacBook Neo on Yellow Feature

MacBook Neo is So Popular That Apple Reportedly Doubled Production

Wednesday June 3, 2026 9:24 am PDT by
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....

Top Rated Comments

184 months ago
If it didn't jump the shark when it went to Android, it sure as hell did when Facebook bought it.
Score: 33 Votes (Like | Disagree)
184 months ago
I don't blame him. Instagram is trash now. All I see is pictures of people's food and shoes all day.
Score: 26 Votes (Like | Disagree)
184 months ago
Apple has a 12 year old SVP of Marketing?
Score: 22 Votes (Like | Disagree)
184 months ago
Sounds just a tiny bit pretentious and elitist to me. It's a social network for pictures. The more people it has, the better, right?
Score: 22 Votes (Like | Disagree)
184 months ago
I don't think Phil knows what "jumped the shark" means.
Score: 21 Votes (Like | Disagree)
macduke Avatar
184 months ago
Oh boo-hoo. They're just out to make money like you, Phil.

Just make a better device and don't worry about the rest. You're already doing a great job. Keep it up!

Note: I'm not an Instagram user. "Oh look ugly filters on square photos...awesome. I'm such a good photographer now!"
Score: 21 Votes (Like | Disagree)