Alternate Icons on iOS 7 Website Likely Old Marketing Material - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Alternate Icons on iOS 7 Website Likely Old Marketing Material

After Apple debuted iOS 7 on Monday, the website for the new operating system displayed a set of icons that were different from the icons found in the current version of iOS 7.

Apple has since updated the website, but the Weather, Passport, and Reminders apps looked notably different, with the Passport and Reminders apps displaying different colors and the Weather app displaying a temperature rather than the current cloud and sun design.

ios7oldicons

"Old" iOS 7 icons

While it has been suggested that the icons represent future design changes that Apple is planning for iOS 7, it is more likely that the icons are previous iOS 7 design iterations. Because the icons were present on the website when it went public on Monday, it is reasonable to assume that the icons were the result of outdated and overlooked marketing material rather than an unintentional leak of new content.

The "old" weather icon, for example, forgoes the current sun and cloud icon of iOS 7 for a simple number, "73." That is the same temperature icon that is used for the iOS 6 version of Weather, so it is probable that the text-only 73 was an older, simpler design iteration taken from the current iOS 6 icon. There is no indication that the icon represents a live temperature reading.

ios7newicons

Current iOS 7 icons

Passbook, too, looked notably different in the older version, with a confusing color scheme that heavily featured blues and greens. Reminders was updated as well, swapping out gray for green and yellow for orange, both of which are bolder colors. Arguably, the newer versions of the apps feature crisper designs and more prominent, easy to distinguish colors.

Though it is unlikely that the icons represent upcoming designs, it is likely that iOS 7 will see several graphical updates before it is released to the public this fall. As noted yesterday by The Next Web, the current design is a "work in progress."

Related Forum: iOS 7

Popular Stories

duo aquarium

More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
iOS 28 AI

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...

Top Rated Comments

175 months ago
please change that hideous safari icon with a yucky white background! :(
Score: 44 Votes (Like | Disagree)
ipedro Avatar
175 months ago
I'm confident that Apple will adjust things as they move closer to release. They're not submitting iOS7 to developers 3 months early so that they can ignore all their requests. Some app icons seem to have been universally rejected so they'll be getting a flood of feedback on them.

The camera app is one of them. If they're going to drop skeuomorphism, then don't take half measures. Get rid of the old camera metaphor and use one that better represents cameras today: a lens works well.

I like this one for the camera...

MacRumors content image

... and this one for Safari...

MacRumors content image
Score: 43 Votes (Like | Disagree)
175 months ago
First time I have ever been disgusted by an Apple product.:mad: I was expecting Apple to do away with the extreme skeumorphic stuff here and there, but this neonfest and ugly icons are horrible. I have a feeling all of this is in effort to gear up for the chineese market. As a european, It goes all the way against my taste.
Score: 32 Votes (Like | Disagree)
nagromme Avatar
175 months ago
For me, the Photo's icon is meaningless and does not suggest intuitively, that it is a Photo App.

Neither did a sunflower. But we learned.
Score: 24 Votes (Like | Disagree)
street.cory Avatar
175 months ago
Everybody Calm Down

Hate it? Keep the criticisms coming, but don't freak out. Detail your concerns in a detailed manner and more importantly let Apple know by submitting feedback here (http://www.apple.com/feedback/)

Love it? Let us know but don't worry! Throughout the coming design iterations the grand vision of what we've seen won't ultimately be scrapped or changed in a major way again for quite some time. Better yet tell apple here (http://www.apple.com/feedback/)

After seeing so much hate on Apple and other users of this forum for the biggest change to the iPhone since it came out, it makes me kind of sad. Let's please have some respect for other people's opinions and for each other!

Love you all!
Score: 22 Votes (Like | Disagree)
Mohammad Ridwan Avatar
175 months ago
People are crying over these icons, not because they're bad, but because they unfamiliar.
No, The icons ARE Bad, Ugly, Confusing and Inconsistent. :mad:

I still I can't wrap my head around the idea that the best industrial
designer Sir Ive would even consider these fugly icons let alone
approve it.

The whole "Translucent UI" on Notificaton and Control Center gives
me headache.It's difficult to read text easily when the background
app is too noisy. The ultra thin 'Helvetica Neue Ultra Light' font
which is used system wide is anotherthing that doesn't make it easier
to read. There are too much white space in the OS which is not easy
on the eye either. And the iMessage app is too ugly to even be on the
Windows Phone.

There are some good UI feature in the new iOS. But nothing terribly
new. Most of the UI is sadly copied form Windows Phone OS, WebOS,
Android and also Jailbreak Tweaks and then combined together. Which
isn't necessarily a bad thing but didn't work out well in this
instance.

To quote The Verge's Joshua Topolsky, "The design of iOS 7: simply
confusing". And It's only gonna look worse on the iPad which is my
real fear.

My complain is only with some of the UI design. Not the functionality.
I love how iOS 7 works and super excited about it.

I'm just hoping Apple Improve some of these UI before the final public
release. But I seriously doubt that would happen. As history teaches
us once Apple takes a decision they generally stick with it no matter
what...

Also wanted to add on the news that Jony Ive reportedly had Apple’s
marketing team design iOS 7 icons... I just don't buy it.

Jony Ive clearly said in the video they 'Developed' the 'Grid System'
to design harmonious icons. They also
showed their design philosophy of the icons in the video and Web site.
So it was well thought out.
Plus there is a section in Apple's new iOS7 marketing video where Ive
specifically talks about how beautiful the new icons are, so he
obviously endorses them on some level.

It's funny how they brag in the video about beautiful icons and they
are so ugly in reality. It's just not something I think worthy of being
an Apple Product.

The news sounds like a great excuse for a terrible reception to their
horrible icons. I like a lot about the new UI and I'm super excited
about the functionality, but the 'Icons all symmetrically aligned to a
grid' crap was embarrassingly bad. They just look awful.

Its not the end of the world though. They just need to get some
consistency happening, and ditch the ugly icons like Game Center,
Safari and the Camera altogether.
Score: 20 Votes (Like | Disagree)
Latest Stories
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
8 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
18 hours ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
20 hours ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
3 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
3 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
3 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
3 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
3 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
3 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
3 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
3 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
3 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
3 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
3 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
3 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
4 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
4 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
4 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
4 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
4 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
4 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
4 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
4 days ago