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Apple Store Goes Down Ahead of Today's 'Hey Siri' Media Event

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The Apple Online Store has been taken offline this morning, less than six hours prior to Apple's highly-anticipated "Hey Siri" media event in San Francisco, where the company is expected to announce the iPhone 6s and iPhone 6s Plus, iPad Pro, iPad mini 4, fourth-generation Apple TV and new Apple Watch bands and finishes, alongside further details about iOS 9 and watchOS 2.

Apple Store Down Hey Siri
Apple's media event starts at 10 AM Pacific with a live stream (spoiler free) available on Mac, iPad, iPhone, Apple TV and PC. MacRumors will also have full coverage of the event, with a live blog on our front page and updates on our @MacRumorsLive Twitter account.

We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.

Tags: Apple Store, September 2015 Event

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Top Rated Comments

jacobj Avatar
jacobj
141 months ago
I wish I were excited, but I am not really. It will be nothing revolutionary. Apple plays catch up these days.
Score: 17 Votes (Like | Disagree)
J
johnnyenv
141 months ago
Surely this is required?

Attachment Image
Score: 16 Votes (Like | Disagree)
Dargoth Avatar
Dargoth
141 months ago
I wish I were excited, but I am not really. It will be nothing revolutionary. Apple plays catch up these days.
It isn't so black and white really. Sometimes Apple is the one playing catch up, sometimes the others are. That's one of the primary benefits of competition. Keeps everyone on their toes.
Score: 12 Votes (Like | Disagree)
O
odedia
141 months ago
Huh. I thought this would no longer happen now that the main site and the store have merged.
Score: 12 Votes (Like | Disagree)
Aetles Avatar
Aetles
141 months ago
Huh. I thought this would no longer happen now that the main site and the store have merged.
I think we can safely conclude that taking the store down is not a matter of technical reasons.

Either Apple are doing it solely for the PR value of it or there are other practical reasons (like education of staff, translations of materials and other stuff that they want to do in the last minute to prevent leakage).
Score: 8 Votes (Like | Disagree)
U
urtules
141 months ago
I wish I were excited, but I am not really. It will be nothing revolutionary. Apple plays catch up these days.
1. Amazingly good Touch ID which was copied by Samsung and Android
2. Apple Pay which got it right despite Google trying before and now copied too
3. Apple Watch which is most popular and profitable wearable watch. Despite many Samsung devices, Apple has just one and winning
4. Innovative silent taptic feedback on Apple Watch. Copied already?
5. Adding Metal for all UI animations —> increasing battery life and performance. Android is not even close
6. Reducing iOS size and app sizes
7. Motion co-processor
8. Multi tasking done right and simple
9. File system done right, simple and secure
Score: 7 Votes (Like | Disagree)
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