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Apple Watch Pop Up Shop at Galeries Lafayette in Paris Shuts Down

Following the closure of the Apple Watch pop up shop at Selfridges department store in London earlier this month, the shop at Galeries Lafayette in Paris has apparently also shut down, as Apple has removed its entry from the company's list of retail stores.

The closure of the Galeries Lafayette shop this month was rumored back in October, and it leaves the Isetan Shinjuku location in Tokyo as the only remaining Apple Watch pop up shop.

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Apple opened the trio of Apple Watch pop up shops in April 2015 at the luxury retailers as part of the company's initial efforts to position the watch as a fashion item, with gold Apple Watch Edition models selling for as much as $17,000.

Apple has since toned down the luxury aspects of Apple Watch marketing, focusing more on health, fitness, and convenience features for the average user. With the launch of Apple Watch Series 2 last September, Apple did away with the luxury gold Edition line, replacing it with new ceramic Edition models topping out at $1,300.

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Top Rated Comments

dannyyankou Avatar
122 months ago
You mean they weren't the big money makers Timmy expected? Maybe Angela chose the wrong displays, they didn't quite pop. I guess we'll be seeing more Apple watches at closeout prices on eBay and Amazon again...
Maybe looking up the definition of a pop-up store will answer your question.
Score: 17 Votes (Like | Disagree)
122 months ago
I know this article will undoubtedly be taken the wrong way, but it bears noting that pop up shops are not meant to be permanent fixtures. Hence "pop up".
Score: 11 Votes (Like | Disagree)
macs4nw Avatar
122 months ago
An item ahead of its time. Still believe in its future, however not as a luxury fashion statement.
Score: 11 Votes (Like | Disagree)
Kaibelf Avatar
122 months ago
You mean they weren't the big money makers Timmy expected? Maybe Angela chose the wrong displays, they didn't quite pop. I guess we'll be seeing more Apple watches at closeout prices on eBay and Amazon again...
Certainly you know that pop up shops aren't permanent, right? Or does that basic fact get in the way of your bizarre implications that somehow you could do anything at apple better?
Score: 10 Votes (Like | Disagree)
122 months ago
You mean they weren't the big money makers Timmy expected? Maybe Angela chose the wrong displays, they didn't quite pop. I guess we'll be seeing more Apple watches at closeout prices on eBay and Amazon again...
Score: 10 Votes (Like | Disagree)
Veinticinco Avatar
122 months ago
It's clear the AW, and in particular the launch series and ridiculous "edition" complete with the nauseating fashion PR puff, "luxury" tag and GL/Selfridges pop-up nonsense, bears all the stiletto marks of a certain ex-Burberry executive in charge of retail.

An embarrassing and strategic fail on so many levels, and I'm not in the least surprised at the recent fitness/value repositioning that's taken place.

Finally, the emperor's lack of attire has been acknowledged. I only wish that extended into other areas at Apple.
Score: 9 Votes (Like | Disagree)