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Quick Takes: Apple Music Debuts K-Pop Ad, iPhone SE 2 Concept, and More

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In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.

Wednesday, March 21

1. Apple Music ad released with Korean girl group TWICE: The 15-second video features their 2017 single Heart Shakers and is accompanied by a link to an Apple Music playlist with their other k-pop songs.


2. Apple is an exception to nearly every rule: Dutch entrepreneur Haje Jan Kamps explains how using Apple as a template for how to build a startup is not a great idea due to its unparalleled hardware design, logistics, and even packaging.

Commentary: As the world's most valuable company, Apple has tremendous leverage over its supply chain and logistical partners like Foxconn and UPS respectively. Given how valuable a contract with Apple can be, these companies will bend over backwards to accommodate the iPhone maker in any way.

3. 3D designer Martin Hajek shares iPhone SE 2 renders: The concept imagines the iPhone SE with a glass back for wireless charging, in the same color as the gold iPhone 8. Overall, the device looks like a refined version of the current iPhone SE, which is likely what we can expect if it does receive a refresh.

iphone se 2 hajek
For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.

Tags: Apple Ads, Quick Takes

Top Rated Comments

BMcCoy Avatar
BMcCoy
107 months ago
The SE 2 does not look any different from the current SE? Or am I missing something..
He’s made the rear camera lens stick out, rather than being flush with the rear...

Which of course would be a catastrophic fail.. as one of the reasons for the SE popularity is the flush rear... rather than the ugly protruding lens of the core iPhone line.
[doublepost=1521671548][/doublepost](And he’s taken away the headphone jack. Fail #2)
Score: 5 Votes (Like | Disagree)
E
EightyTwenty
107 months ago
No headphone jack, no purchase.
Score: 2 Votes (Like | Disagree)
4
44267547
107 months ago
When the SE does get refreshed (maybe not until next year) I don’t think it’s likely we’ll see a glass back and wireless charging.
If Apple wants the retain the price point of SE, functionality like wireless charging or 3D Touch would increase the cost. The iPhone SE is a global iPhone not just meant for the US market, but also for Asia and India. By increasing more hardware features, it only increases the cost, which would also defeat the purpose of the SE partially.
Score: 2 Votes (Like | Disagree)
mtneer Avatar
mtneer
107 months ago
The SE 2 does not look any different from the current SE? Or am I missing something..
Score: 1 Votes (Like | Disagree)
U
UnusedLoginID
107 months ago
If you’re “using Apple as a template for how to build a startup”, you’re definitely doomed to fail and not for the reasons listed. Apple is a 42-year old company with 130,000 employees and no one in their - hopefully bright - mind would use such an ‘old’ and large company as a blueprint for a small startup. And if you look back at Apple’s history when they were a 100-person “startup”, the business environment then was much different from today (for starters the Internet did not exist, think about it!)
Score: 1 Votes (Like | Disagree)
PickUrPoison Avatar
PickUrPoison
107 months ago
When the SE does get refreshed (maybe not until next year) I don’t think it’s likely we’ll see a glass back and wireless charging.
Score: 1 Votes (Like | Disagree)
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