Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares Two New Ads Aimed at Encouraging Android Users to Switch to iPhone

by

Apple today shared two new videos in its "Life's easier on iPhone" series, which are aimed at encouraging Android users to switch over to an iPhone.

The first ad, "App Store," depicts exploding app icons that are meant to demonstrate the superior safety of the iOS App Store, which is curated by human editors to protect against malicious apps.


Apple's second ad highlights Portrait Mode and Portrait Lighting on the iPhone 8 Plus and the iPhone X, both features that are designed to offer studio quality effects with the iPhone.


The two ads are both 15 seconds in length and will likely be used both on TV and on social media sites like Instagram. Last week, these ads were uploaded to Apple's YouTube channels in other countries, such as Mexico.

Apple earlier this year started sharing several short videos designed to lure Android users to the iPhone. All of Apple's videos in this series link back to the "Switch" website, designed for customers who use an Android device or other smartphone and are thinking of switching to an iPhone.

Apple's Switch website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?" It also offers up details on key features that make the iPhone stand out compared to other smartphones, like Face ID, Portrait Mode, iMessages, the App Store, and more.

Apple has aimed to encourage Android users to switch to the iPhone for years with its "Move to iOS" app that makes it quick and easy for Android users to swap to an iPhone and transfer data like contacts, message history, photos, videos, web bookmarks, mail accounts, and more.

Tags: Android, Apple Ads, Move to iOS

Popular Stories

youtube iphone apple watch health ad 2026

New Apple Ad Sells the iPhone and Apple Watch Health Pairing

Thursday April 23, 2026 11:18 am PDT by
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Read Full Article • 22 comments
Apple Mac Students College Ad

Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students

Monday May 11, 2026 6:36 am PDT by
Apple today shared a new ad that promotes MacBooks as the "best choice for college." In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs. "Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac." The...
Read Full Article • 23 comments
Ads Are Coming to Apple Maps Feature

Ads Aren't in the Apple Maps App Yet, But They're Coming Soon

Wednesday May 13, 2026 4:15 pm PDT by
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads. Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Read Full Article • 169 comments

Top Rated Comments

K
kasakka
105 months ago
I'm sure they conveniently left out how badly the App Store is designed, how it often has trouble completing multiple app updates and has arbitrary limits to download size when not on WiFi.

All Apple really has to do is make their software better and sell phones that don't have massive premiums tacked on top yet do absolutely nothing that truly would make your smartphone better than an Android phone at half the price.

I use an Android phone but an iPad for tablet and the main reason why I don't buy iPhones is that I don't like many things on the software side and the expensive phones.
Score: 28 Votes (Like | Disagree)
sniffies Avatar
sniffies
105 months ago
Quite cringeworthy
Score: 20 Votes (Like | Disagree)
AtomicDusk Avatar
AtomicDusk
105 months ago
A bit of a throw back to the Mac/PC days, albeit a bit less snarky; however, despite enjoying the ads they are ripe for satire, and I don't think Apple has enough of a lead to be playing it up like this.
Score: 20 Votes (Like | Disagree)
I
itguy06
105 months ago
Funny, I went iOS to Android and find the experience much better in most respects.
Score: 18 Votes (Like | Disagree)
KeanosMagicHat Avatar
KeanosMagicHat
105 months ago
The best reason to move to, or stay with iOS is the vastly superior privacy and security.
Score: 15 Votes (Like | Disagree)
R
R3DH3R0
105 months ago
I always find these clever, but those that already have Android find the iPhone too expensive, or just simply out of their league because they already use Android and don't want to learn another phone. It might happen, but Apple should know that these ads are already not help influence those that have Android

Not to mention the Android fanboys that will say "yeah but the notch" or "Yeah but Android is better because 'blah blah blah'"
I had iPhone until 5, and switched to android. Got sick of the same thing over and over and not enough choices. Granted Android can be similar too, but switching to iOS is much easier than switching to Android. iOS is pretty easy to use and navigate. That and android phones can be pricey too, i.e Samsung Note 8.

Competition is always a good thing, drives other companies to outdo one another.
Score: 9 Votes (Like | Disagree)
Read All Comments