Apple Shares Short Ad Highlighting Apple Watch Bands - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares Short Ad Highlighting Apple Watch Bands

by

Apple today added to its collection of Apple Watch Series 4 ads with a new short video highlighting its selection of Apple Watch bands, which come in many varieties including the Sport Band, Sport Loop, Milanese Loop, Modern Buckle, Hermès, and more.

Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors.

Apple has been promoting the Apple Watch Series 4 frequently in recent months, with a "Flight" ad and a series of tutorial videos.

Top Rated Comments

whiteonline Avatar
99 months ago
This is gonna get ugly....
Score: 18 Votes (Like | Disagree)
Zdigital2015 Avatar
99 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
I own four different bands, two Apple and two from a third party manufacturer. I have an Apple Sport Band and an Apple Sport Loop as well as a brown leather and a black leather band. Each serves a different function depending on what I am doing. It is one of the Watch’s best selling points and perks of the ecosystem. I wouldn’t wear my white Sport Band with a navy suit. The leather band cost less than $25 each.

Many people on these forums have WAY more bands than I own....WAY more.
Score: 7 Votes (Like | Disagree)
CarlJ Avatar
99 months ago
The thing is, if you appreciate watches and know what you’re doing, you’d realize why spending $50-800 (looking at you, Hermes) on Apple branded straps is the same thing of being that flashy jerk with an ugly, expensive watch that he bought just to impress people. No sense, no taste, and no class.
Well, uh, thanks, I guess, for saying I have no sense, no taste, and no class. Glad I have you to set me straight. Perhaps I can return the favor some day.

I have a handful of Apple's Sport Band watchbands, in various colors. I didn't buy them to impress anyone, I just enjoy the colors. I couldn't care less what others think of my Apple Watch (except for my nieces, they love to kidnap my wrist and play with the Minnie Mouse and Toy Story watch faces - I find this quite entertaining, if inconvenient at times). I have a few more expensive analog watches (don't worry, nothing flashy, they, too, were bought because they please me, not to impress others), and I have substantially more bands for my Marathon analog watch than for my Apple Watch (quite a variety, actually, in nylon, perlon, canvas, silicone, caoutchouc, and steel, both nameless and from some quite well known makers). I do appreciate watches and I know what I'm doing. I have watch bands that are cheaper than Apple's Sport Bands, and a few that were quite a bit more expensive. And I can say that Apple's watch bands are really quite good. Are they expensive? Yes (and I'd like them to be less expensive). But they are well designed and very well executed.

(One particular disagreement with an oft-made assertion: none of the silicone knockoffs of the Sport Band that I've seen, which some undiscriminating users claim, "are exactly the same as the Apple ones", come anywhere close. A few of the caoutchouc watch bands I have, have a similar feel to Apple's fluorelastomer bands - the silicone Sport Band knockoffs don't.)
Score: 5 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
99 months ago
Well, by reading this thread I've learned that in a lot of people's eyes, I'm doing a lot of things wrong.

Ah well, I'll still sleep well tonight.
Score: 5 Votes (Like | Disagree)
twocents Avatar
99 months ago
An ad for an accessory for an accessory for the iPhone. Tim would approve!
Score: 5 Votes (Like | Disagree)
Pezboy Avatar
99 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
Score: 5 Votes (Like | Disagree)

Popular Stories

Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
apple card apple ad

Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad

Friday November 6, 2026 9:22 am PST by
Apple today shared a new Apple Card ad highlighting how quick it is to apply, get approved, and make purchases. In the spot, a therapist is listening to a patient drone on when a cheap flight pops up on her iPhone. Her wallet is across the room and she can't get up to grab it, so she opens up the iPhone Wallet app, applies for an Apple Card, and is able to purchase a flight within a couple...
apple watch survival video

Apple Shares New Apple Watch Survival Stories

Tuesday October 27, 2026 4:20 pm PDT by
Apple today continued with its "True Apple Watch Story" series, featuring two more people who credit the Apple Watch with saving their lives. In the first video, Morgan tells the story of how her Apple Watch woke her up with high heart rate alerts. She ended up having a kidney infection and was going into septic shock. The second video features a man named Josh, who used the Apple...
Latest Stories
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
46 minutes ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
2 hours ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
2 hours ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
2 hours ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
2 hours ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
3 hours ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
3 hours ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
4 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
4 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
4 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
5 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
5 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
5 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
5 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
6 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
7 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
7 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
8 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
8 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
8 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
17 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
1 day ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
1 day ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
3 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
3 days ago