Bloomberg: Apple Loses Two Veteran Operations Executives - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Bloomberg: Apple Loses Two Veteran Operations Executives

Apple has lost two long-serving operations executives, including its VP in charge of manufacturing design and a longtime iPhone operations executive who moved to its AR division, reports Bloomberg's Mark Gurman.

appleparknovember

Nick Forlenza, a vice president of manufacturing design, has retired from Apple, while Duco Pasmooij, another vice president who worked on operations, is discussing an exit in the near future, according to people familiar with the moves. Pasmooij left the operations team over a year ago, moving into a role reporting to the company’s head of augmented reality efforts, said the people, who asked not to be identified discussing personnel.

According to the report, Forlenza had worked under Sabih Kahn, Apple's senior VP of operations, as an executive in charge of manufacturing design. Forlenza led a team of supply chain and operations executives responsible for global production processes and manufacturing equipment.

Pasmooij helped lead production operations for the iPhone for many years, but had recently reported to Mike Rockwell, the vice president in charge of augmented reality and virtual reality efforts. The personnel moves aren't related to each other, nor to the recent supply chain disruptions owing to the coronavirus outbreak, according Gurman's sources.

Apple has about 100 vice presidents who help CEO Tim Cook and the senior executive team run the company.

Popular Stories

Black Apple Event Logo

Apple Now Inviting Media to October 28 'Launch Experience'

Thursday October 15, 2026 4:13 am PDT by
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...
Apple Fifth Avenue Hero

Apple Plans Major iPhone Duo Retail Showcase, But Supply Will Be Limited

Sunday October 11, 2026 8:44 am PDT by
Apple is preparing new displays and large numbers of demo units for the iPhone Duo's October 23 launch, but supply will be limited, according to Bloomberg's Mark Gurman. Ahead of the October 23 launch, Apple plans to set aside a section of its Fifth Avenue flagship store for the iPhone Duo. Most locations will add an extra spotlight table for the device, using Apple's white display tables...
iPhone Duo Open large scaled feature

iPhone Duo 2 Prototypes Include Under-Display Face ID

Thursday October 22, 2026 3:46 am PDT by
Apple's second-generation iPhone Duo could gain Face ID, with prototypes already incorporating the technology beneath the outer display, according to Bloomberg's Mark Gurman. In the latest episode of his "Power On" podcast, Gurman described Apple's work on adding facial authentication technology to its foldable iPhone. The company is said to be testing the hardware for a successor expected...

Top Rated Comments

87 months ago

Does anyone know any numbers from the time Jobs was alive?
about 70
http://witandwisdomofanengineer.blogspot.com/2011/05/difference-betweem-janitor-and-vice.html
Score: 7 Votes (Like | Disagree)
TheShadowKnows! Avatar
87 months ago
I would like to know how many VPs were monitoring quality control of software (macOS) and of hardware (keyboard). Those dudes need to be elevated to Senior VPs following the Peter Principle./s

"The Peter Principle is an observation that the tendency in most organizational hierarchies, such as that of a corporation, is for every employee to rise in the hierarchy through promotion until they reach a level of respective incompetence."
Score: 5 Votes (Like | Disagree)
Scottsoapbox Avatar
87 months ago

whoa - interesting to hear approx. 100 vp's at aapl - thats a lot
For a trillion dollar business?

On average each VP oversaw $2.6 billion in revenue last year.
Score: 5 Votes (Like | Disagree)
r3econ Avatar
87 months ago
Pasmooij would be the best fit for a senior VP of emoji & memoji department /s
Score: 5 Votes (Like | Disagree)
Rogifan Avatar
87 months ago
I never get the appeal of these stories. People leave big companies all the time. And new people get hired. But yet Gurman writes these stories like it’s juicy gossip or super important. If Jeff Williams leaves the company, that’s news. Some mid level manager or VP retiring is not.
Score: 4 Votes (Like | Disagree)
woocintosh Avatar
87 months ago
When does the space ship take off?
Score: 4 Votes (Like | Disagree)
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
11 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
11 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
18 hours ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
1 day ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
1 day ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
1 day ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
1 day ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
2 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago