Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares More 'Behind the Mac' Videos with Tyler Mitchell and James Blake

by

Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake.


Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using elements only from his own bedroom, within 24 hours. Apple says that remote cameras were set up around the photographer's apartment, capturing his natural creative process.

The second of the new videos features James Blake as he uses Logic Pro X to create his new song "Ask For More," also shot within 24 hours. This is the second video in Apple's Behind the Mac series that has focused on James Blake, the first of which was released last week.

The new videos are a continuation of Apple's "Behind the Mac" series, launched in 2018, which highlights how various high-profile creative individuals use the Mac for their work on a daily basis.

Tag: Apple Ads

Popular Stories

apple watch heart health ad

'I Wouldn't Be Talking to You': Apple Shares Apple Watch Survival Story

Wednesday September 2, 2026 10:25 am PDT by
Apple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life. In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor. She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
Read Full Article • 97 comments
iPod Ad Silhouette

Apple Inducted Into 'Brand Hall of Fame' for Iconic Ads

Monday August 31, 2026 7:06 am PDT by
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame." Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
Read Full Article • 31 comments
apple maps ads live

Apple Maps Ads Are Here, and There's No Way to Turn Them Off

Tuesday August 25, 2026 1:40 pm PDT by
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places. Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...
Read Full Article • 307 comments

Top Rated Comments

4jasontv Avatar
4jasontv
80 months ago
I have reaches the age where not only did I not know who they are I didn’t look them up.
Score: 17 Votes (Like | Disagree)
D
damphoose
80 months ago

I have reaches the age where not only did I not know who they are I didn’t look them up.
Have you picked out your casket or are you going with the cremation?
Score: 5 Votes (Like | Disagree)
fokmik Avatar
fokmik
81 months ago
We know...those macs are running on Apple Silicon
Score: 4 Votes (Like | Disagree)
S
sickoagb
81 months ago
James Blake is incredible
Score: 4 Votes (Like | Disagree)
C
citysnaps
80 months ago

lol sure. Not about camera gear or tools? Yeah ok. Carry on. Seems ironic that Apple is promoting the use of its system then since it is not about the tools...
Such a typical view about what photography is about. I bet you have a lot of camera gear!

When I meet a photographer on the street, or at an exhibition, etc, who is a stranger, to get a better understanding of the person, sometimes I'll ask the question, "What do you shoot?"

If the answer is something like, "I shoot a Canon 5D MIV, with a 70-200 f/4," that tells me something.

If the answer is instead something like, as just one example, "I'm currently working on a photo project documenting how the consequences of gentrification in my city has adversely affected people who are underrepresented and underserved," that tells me something very different.

My reply to the 1st response would be, "Hey, that's great." And then walk away.

My reply to the 2nd response would be, "Let's have a beer and talk about photography and projects."
Score: 3 Votes (Like | Disagree)
jsmith189 Avatar
jsmith189
80 months ago

May we all aspire to be photographers shooting portraits in our apartment bedrooms.
That's about as low as it gets.
what a sad take.
Score: 3 Votes (Like | Disagree)
Read All Comments