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Apple Shares Vertical 'Shot on iPhone' Short Film by Damien Chazelle

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Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash."


The nine minute short film was shot with an iPhone 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was shot.


When shooting the video, Chazelle used iPhone features like extended dynamic range, video stabilization, the ultra wide-angle lens, and more.

Apple has shared several prior videos and photographs in the "Shot on iPhone" series, but this marks one of the first vertical videos that Apple has uploaded in the "Shot on iPhone" saga.

Tags: Apple Ads, Shot on iPhone

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Top Rated Comments

Treq Avatar
Treq
76 months ago
Every time I see a video shot this way I am compelled to post a link to this video.
Score: 32 Votes (Like | Disagree)
dmbaggie Avatar
dmbaggie
76 months ago

Too bad Apple wasn't smart enough to program the camera to alway record horizontal widescreen no matter how you hold the camera.
It's no longer a limitation of the camera sensors in 2020.
Yes YES YES! This should have been done a long time ago. Vertical video is a curse on the world.
Score: 31 Votes (Like | Disagree)
JosephAW Avatar
JosephAW
76 months ago
Too bad Apple wasn't smart enough to program the camera to alway record horizontal widescreen no matter how you hold the camera.
It's no longer a limitation of the camera sensors in 2020.
Score: 25 Votes (Like | Disagree)
D
deevey
76 months ago

No one holds their phone horizontally.
I do and it bugs the living crap outta me when I see vertical videos
Score: 20 Votes (Like | Disagree)
Analog Kid Avatar
Analog Kid
76 months ago

People who declare vertical video has no legitimate uses are people who have no creativity.
Because creativity dawned with the smartphone?

Vertical video is lazy social media behavior. My eyes are horizontal. The horizon is... horizontal.

My desktop display is horizontal. My laptop display is horizontal. My iPad is horizontal except when I’m reading certain types of PDF documents. I type on my phone horizontally. Every movie I own is horizontal. Just about every viewing device made from the dawn of moving pictures has been somewhere between square and horizontal.

Everytime I see someone film vertically and then pan wildly around, I’m conflicted between wanting to scream at the screen and needing to suppress motion sickness.


Vertical is fine for a narrow range of images and video, but don’t pretend it’s a creative explosion. It‘s people too lazy to hold their phone with both hands because they know social media isn’t worth their best effort.
Score: 18 Votes (Like | Disagree)
F
FrankieTDouglas
76 months ago
It's not a film, it's an ad for Apple.
Score: 17 Votes (Like | Disagree)
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