Apple to Publish Privacy Labels for Preinstalled iOS Apps on Website - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple to Publish Privacy Labels for Preinstalled iOS Apps on Website

Apple today assured that its new requirement for privacy information on the App Store will apply equally to all iOS apps, including its own.

appstoreprivacy
This means that the dozens of Apple apps available through the App Store, such as Apple Books and Apple Podcasts, will display the same privacy "nutritional labels" as third-party apps. And for built-in iOS apps, like Messages, Apple says that it will make the same privacy information available to users on its website. Apple says this information will be presented in the same way as it appears on the App Store.

This clarification comes in response to Facebook-owned WhatsApp accusing Apple of a double standard with the privacy labels. WhatsApp said that the broad terms displayed in the labels could result in users being concerned about the data that WhatsApp collects, putting it at a competitive disadvantage compared to Apple's built-in Messages app.

Developers are required to include this new privacy information when submitting new apps and app updates to the App Store as of December 8. It is unknown when exactly the privacy labels will begin appearing in the ‌App Store‌.

Apple's developer portal offers more information about the new privacy detail requirements.

Popular Stories

iOS App Store General Feature Black

Apple Faces New App Store Complaint From Chinese Developers

Tuesday June 23, 2026 8:51 am PDT by
A group of 48 China-based iOS developers have filed an antitrust complaint against Apple with the country's market regulator over the App Store's commission rates, the South China Morning Post reports. The developers sent an open letter to China's State Administration for Market Regulation (SAMR), alleging that Apple failed to deliver on a promise to offer the lowest commission rate to the...
Apple Acquires Award Winning App Play Feature

Apple Acquires Award-Winning App 'Play'

Monday June 29, 2026 7:39 am PDT by
In February, Apple notified the European Commission that it would be acquiring certain assets from and have the right to hire certain employees from Rabbit 3 Times, the company behind the award-winning app design tool Play. The notification was published on the European Commission's website this week, following a four-month waiting period. Play was a Mac and iPhone app that allowed designers ...
app store blue banner uk fixed

UK Pushes Apple to Loosen App Store Payment and NFC Rules

Tuesday June 30, 2026 3:00 am PDT by
The U.K.'s competition regulator has proposed letting app developers direct users to payment options outside Apple's App Store and Google's Play Store, in a move aimed at increasing competition and reducing the fees charged by the two companies. As reported by Reuters, the Competition and Markets Authority (CMA) said the proposals would remove restrictions that currently prevent U.K....

Top Rated Comments

cmaier Avatar
73 months ago
not really sure why facebook wants to pick a privacy fight. They won't come out looking good.
Score: 48 Votes (Like | Disagree)
I7guy Avatar
73 months ago
Good that Apple is "eating their own dogfood" as the saying goes. Will go a long way towards mitigating the responses of the critics, who believe Apple plays unfairly.
Score: 22 Votes (Like | Disagree)
73 months ago

Why can't everyone trust that Apple is a straightforward and honorable company?

I got a guy at work that lumps Apple in with Google, Amazon, and Facebook as shady data-collecting monsters. I had to laugh because he was so adamant about it: no changing his mind.
Wow dude. Seriously. That is scary. I hope you're being sarcastic and I missed the tone. We should all just trust Apple because Tim Cook says so and because they make sexy phones. Wow!
Score: 13 Votes (Like | Disagree)
smithrh Avatar
73 months ago

They handled this perfectly by responding quickly and ensuring that it ends fast and in their favor.
Even better than that.

I'm sure Apple absolutely knew that some poor, downtrodden company would trot that position out sooner or later.

They waited for the other company to complain, then they countered.

Let the other player make the opening gambit and then respond - with what you were always going to do anyways.

Smart.
Score: 10 Votes (Like | Disagree)
tzm41 Avatar
73 months ago

Who says that?
WhatsApp...
https://www.macrumors.com/2020/12/09/whatsapp-protests-app-store-privacy-requirements/
Score: 10 Votes (Like | Disagree)
nvmls Avatar
73 months ago
There Facebook. Keep the next cry coming.
Score: 8 Votes (Like | Disagree)