Apple Demos Filmmaking Techniques in New Shot on iPhone Video - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Demos Filmmaking Techniques in New Shot on iPhone Video

Apple today shared another video in its ongoing Shot on iPhone series, with the new ad focusing on filming techniques to demonstrate how easy it can be to make a movie on an iPhone.


The video walks through using the Ultra Wide camera for unique perspectives and it demonstrates different lighting effects that can be used to make a cinematic feel.

There's a technique on a DIY crane shot captured by dropping an iPhone onto a soft surface, and a supernatural effect done with a camping headlamp and a bike wheel.

Apple regularly shares Shot on iPhone videos, and for the last several months, has been doing "Everyday Experiments" videos that often show behind the scenes techniques much like today's film techniques video.

Popular Stories

iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
iOS 27 All the New App Features

iOS 27: All the Rumored App Features

Wednesday June 3, 2026 3:48 pm PDT by
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades. Camera Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...

Top Rated Comments

TheYayAreaLiving 🎗️ Avatar
64 months ago
You can learn a lot from watching this video. Very nifty.
Score: 4 Votes (Like | Disagree)
64 months ago
I like these! I might use some in my future videos :D
Score: 3 Votes (Like | Disagree)
transpo1 Avatar
64 months ago

I think they only mentioned that additional software was used – but not which one. What would you suggest for this kind of filming? Filmic Pro?
Filmic Pro is great.
Score: 1 Votes (Like | Disagree)
Darth Tulhu Avatar
64 months ago
Truly "the intersection of technology and the liberal arts", in action.

This is the heart and soul of Apple.

Great vid.
Score: 1 Votes (Like | Disagree)
64 months ago
Incredible tips and I love how simple they are. Even to the point that they don't clean up the garage or attic when filming.
Do they mention that they don't use the iPhone's native camera app? I think that's the biggest tip.

If you're making something that needs to be viewed on something large than an iPhone, don't use the built in camera app. The noise reduction will leave you with little room to alter anything without terrible artifacts.
Score: 1 Votes (Like | Disagree)
64 months ago
A very nice video.
Score: 1 Votes (Like | Disagree)