Apple Acquires Classical Music Service Primephonic, Will Launch Dedicated Classical Music App - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Acquires Classical Music Service Primephonic, Will Launch Dedicated Classical Music App

Apple today announced that it has acquired classical music streaming service Primephonic, and will be folding it into Apple Music.

apple music
Primephonic offers an "outstanding listening experience" with search and browse functionality optimized for classical audio, plus handpicked recommendations and "contextual details on repertoire and recordings."

"We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world."

Apple says that with the Primephonic purchase, ‌Apple Music‌ subscribers will be provided with an improved classical music experience. This will start with Primephonic playlists and audio content, and in the coming months, Apple will offer a dedicated Primephonic experience with improved browsing and search capabilities by composer and repertoire, better classical music metadata, and more.

Primephonic will be taken offline on September 7, and is no longer available for new subscribers. Next year, Apple says it will launch a dedicated classical music app that combines Primephonic's classical user interface with added features.

Current Primephonic subscribers will receive six months of ‌Apple Music‌ access for free with access to hundreds of thousands of classical albums that support Lossless and Spatial Audio.

Popular Stories

Apple Music iPod Page Not Found

Apple Music Has a Hidden iPod You Can Play With

Friday October 23, 2026 7:11 am PDT by
Apple Music has a 404 page easter egg on the web: a functional iPod that appears when you load a page that does not exist, such as music.apple.com/macrumors. "Page Not Found," says Apple. "Give this a spin instead." Apple is clever with this. If you navigate to music.apple.com/ipod instead, the page says "Looking for something?" instead of "Page Not Found." The easter egg is only...
Apple Music New Branding

Apple Music's New Look Officially Announced

Wednesday October 21, 2026 9:06 am PDT by
Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity. In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple...
Apple Music New Logo on Website

Apple Music's New Look is Now Live on Apple's Website

Wednesday October 21, 2026 2:24 pm PDT by
As spotted by Hidde Collee, the Apple Music page on Apple's website now has the updated branding that Apple officially introduced earlier today. Apple Music has a new black-and-white logo and app icon, with Apple doing away with the red color scheme that it previously used for the streaming music service. In a YouTube video released earlier today, Apple showed how the new Apple Music...

Top Rated Comments

szw-mapple fan Avatar
68 months ago
I’m happy about the improvement to the classical search and browsing but I don’t really want a separate app just for classical.
Score: 54 Votes (Like | Disagree)
Krizoitz Avatar
68 months ago

Next year, Apple says it will launch a dedicated classical music app that combines Primephonic's classical user interface with added features.

What’s the point of that, I wonder? Will they have a different database from the main Apple Music? If so, why? 🤷🏻‍♂️
Listening to classical music is a very different experience than listening to modern music. Not in that one is better than the other, but the way the music is made is different. A Jay-Z song is a Jay-Z song, absent maybe a few covers, the artist and the song are tightly coupled. With classical music (which actually covers about 7 periods going back 1500 years until the present) the same composition can be performed by a wide variety of orchestras, ensembles, etc. I might prefer Tchaikovsky’s 1812 Overture as performed by the London Phillharmonic in 1995, where as you might prefer the same but the 2007 performance, or the New York Philharmonic instead. Some of the criteria for searching and sorting doesn’t map as well to the ones used more mainstream music.
Or you might have a favorite violinist and you want to find performances that include them. An app tailored to classical music can include that type of information that is unlikely to be used/needed for mainstream music.
Classical pieces also tend to be much longer and while they can be broken up into smaller parts, such as different movements, the listening style is going to be less shuffle or playlist based, listening to the entire performance is more common.

So while the regular Apple Music app can, of course, include Classical Music, a dedicated separate app can provide a better experience for people who are more into it. Similar to how you might want a separate audio book app, even though you could technically listen to audio books in the Apple Music app too.
Score: 49 Votes (Like | Disagree)
xraydoc Avatar
68 months ago
I'm pleased about this.
Score: 18 Votes (Like | Disagree)
TheDailyApple Avatar
68 months ago
Sweet! Classical music has lagged behind in playlist, search, and suggestion quality with most major streaming services. Upping the support for classical music listeners (like me) is greatly appreciated.
Score: 17 Votes (Like | Disagree)
68 months ago
Very cool.
Score: 16 Votes (Like | Disagree)
ThunderSkunk Avatar
68 months ago
I appreciate the adding of services catered to adults.
Score: 12 Votes (Like | Disagree)
Latest Stories
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
22 minutes ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
26 minutes ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
28 minutes ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
37 minutes ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
44 minutes ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
51 minutes ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
2 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
2 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
2 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
3 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
3 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
3 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
4 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
4 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
5 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
5 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
6 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
6 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
6 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
15 hours ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
1 day ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
1 day ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
2 days ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
3 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
3 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
3 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
3 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
3 days ago