Apple Reportedly Planning to Release Movies in Theaters and Increase Spend to $1 Billion Per Year
Apple plans to increase its spend on movies for Apple TV+ to $1 billion annually, as well as release them in theaters globally, Bloomberg reports.
The Apple TV+ movies "CODA" and "Cherry" debuted in select theaters for a few weeks in 2021, but Apple apparently plans to instigate broader, more conventional theatrical releases in the future, facilitated by bigger movie budgets. The move is designed to raise the profile of Apple TV+ in Hollywood, attract subscribers, and create "cultural events."
Apple is believed to have already approached several third-party distributors about collaborating to release Apple TV+ titles in theaters this year, including Martin Scorsese's "Killers of the Flower Moon," Matthew Vaughn's "Argylle," and Ridley Scott's "Napoleon." The movies are expected to be in theaters around the world for at least a month. Apple is purportedly looking to third-party studios owing to its lack of expertise in movie distribution across thousands of cinemas worldwide, but it has concerns around the hefty fees and marketing budgets that such partners would demand.
Popular Stories
Following some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman.
For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman.
Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
Apple planned to introduce high-end in-ear AirPods with built-in cameras for analyzing the surrounding environment at today's event, but the launch has been pushed to next year, Bloomberg's Mark Gurman reports.
In early August, Gurman said the earbuds were progressing well enough to potentially ship before the end of the year. By mid-August, though, he reported that Apple had pulled the model...
