Apple Store Down Ahead of WWDC Today: New Macs and More Expected - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Store Down Ahead of WWDC Today: New Macs and More Expected

Apple's online store is now down ahead of today's WWDC keynote at 10 a.m. Pacific Time. In addition to previewing its rumored AR/VR headset, Apple is expected to announce a 15-inch MacBook Air and potentially updated Mac Studio models.

wwdc 2023 apple logo
Apple routinely takes down its online store prior to launching new hardware, a move that helps to build anticipation. In this case, the store going down is likely primarily related to new Macs, as investment firm Morgan Stanley recently estimated that Apple's headset is still months away from entering mass production and launching.

The new 15-inch MacBook Air is rumored to use the M2 chip, while the updated Mac Studio models would likely be available with M2 Max and M2 Ultra chips.

This is the second consecutive year in which Apple's online store has gone down ahead of WWDC. Hardware announcements during last year's keynote included 13-inch MacBook Air and 13-inch MacBook Pro models with the then-new M2 chip.

Follow along on MacRumors.com and @MacRumorsLive on Twitter for full coverage of Apple's announcements throughout the day.

Related Roundup: WWDC 2026

Popular Stories

MacBook Pro Low Angle Wide Lens

macOS 27: Two More Changes Leaked Ahead of WWDC Next Month

Sunday May 10, 2026 9:45 am PDT by
macOS 27 will have a "slight redesign" compared to macOS Tahoe, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the design changes will help to improve the readability of macOS Tahoe's Liquid Glass interface:If you've used Tahoe, you're likely familiar with some of the quirks — particularly the transparency effects and shadows that...
WWDC26 Stickers Feature

Apple Developer App Gets Liquid Glass Makeover and New WWDC 2026 Stickers

Monday May 11, 2026 10:47 am PDT by
Apple today updated its Apple Developer app, introducing a Liquid Glass redesign and giving developers some WWDC-themed stickers that can be used in the Messages app. The Apple Developer app has a revamped Liquid Glass icon that reintroduces some older design elements while adopting the translucent Liquid Glass aesthetic. The icon has a pencil, paintbrush, and ruler that form the "A" shape,...
wwdc apple park in person

Apple Announces WWDC 2026 Schedule, Sends Media Invites

Monday May 18, 2026 10:23 am PDT by
Apple today provided a schedule for its 2026 Worldwide Developers Conference, which starts on June 8 and ends on June 12. Apple also sent out invites to members of the media who have been invited to attend an in-person keynote viewing at Apple Park. Both the invites and schedule confirm that the keynote will begin at the standard time, 10:00 a.m. Pacific Time or 1:00 p.m Eastern Time....

Top Rated Comments

Schizoid Avatar
39 months ago
Sit back and enjoy it people, highly-paid executives stumbling around with goggles on… it’s going to be pure comedy gold.
Score: 28 Votes (Like | Disagree)
PBG4 Dude Avatar
39 months ago

They'd lose nothing. Just like your lawnmower shop doesn't lose a sale at 3AM on Sunday night.
Except the Apple Store is closed worldwide and it isn’t 3AM everywhere.
Score: 7 Votes (Like | Disagree)
newyorksole Avatar
39 months ago

Sit back and enjoy it people, highly-paid executives stumbling around with goggles on… it’s going to be pure comedy gold.
the first thing you think of is how funny it will be seeing execs “stumbling around”? and not the fact that we will finally see the device/tech itself? damn.

doesn’t even sound funny tbh lol.
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
39 months ago
I was wondering when the Apple Retail store will go down. Coming in hot ordering that 15” MacBook Air - Midnight. Let’s go!!! 🔥 🔥
Score: 6 Votes (Like | Disagree)
39 months ago

Except the Apple Store is closed worldwide and it isn’t 3AM everywhere.
Only America exists….😂
Score: 6 Votes (Like | Disagree)
39 months ago
Hopefully today will see an M2 iMac as well, would not be a good sign to see it languish any longer without an update. Not that the M1 is necessarily bad, but it would be nice to not have to wait potentially 3 years between updates like back in the Intel days.

I also wonder if they sneak an M2 iPad Air in there, but probably not quite yet. Maybe M1 MacBook Air gets axed/updated as well.
Score: 6 Votes (Like | Disagree)