Apple CEO Tim Cook Visits China Amid Reports of Lower iPhone 15 Sales
Apple CEO Tim Cook has made a surprise visit to China amid reports that iPhone 15 sales are down in the country compared to last year's iPhone 14 models (via Bloomberg).

Cook visited an Apple's Taikoo Li store in Chengdu to watch a local gaming tournament for the major Tencent game "Honor of Kings" and talk to shoppers and staff. Cook later posted about the event on Weibo with a short video, saying that "the energy tonight was off the charts!" Cook then visited a Yucheng elementary school to see how students use the iPad to support local culture.
The appearance comes just a day after two Counterpoint Research studies claimed that iPhone 15 sales are down 4.5% versus last year's iPhone 14 lineup in China, causing Apple's share price to fall. As a result, Cook's visit is being widely associated with concern about iPhone 15 sales in China across various mainstream media outlets.
Cook's posts on Weibo during the trip have also aroused a usual amount of ire. For example, Cook shared a photo of Chengdu at night shot on an iPhone 15 Pro Max. The post was then "flooded with complaints" about the ostensibly poor quality of the image and unfavorable comparisons to pictures from Chinese devices like Huawei's recently Mate 60 Pro.
Popular Stories
The new enhanced Siri AI features that Apple announced today at WWDC 2026 will not be available in the European Union or in China when they are released in beta later this year.
Apple said that while Siri AI will be available for free with the new upcoming OS releases, it will not be available in the EU on iOS and iPadOS until it can find a path forward for regulatory approval.
Apple said ...
A group of 48 China-based iOS developers have filed an antitrust complaint against Apple with the country's market regulator over the App Store's commission rates, the South China Morning Post reports.
The developers sent an open letter to China's State Administration for Market Regulation (SAMR), alleging that Apple failed to deliver on a promise to offer the lowest commission rate to the...
Apple is in talks to buy memory from Chinese semiconductor companies ChangXin Memory Technologies Co. (CXMT) and Yangtze Memory Technologies Co. (YMTC), reports Bloomberg, citing sources with knowledge of the talks. Discussions between Apple and the chipmakers are ongoing, and no deal has been finalized yet.
Financial Times previously reported Apple was looking into working with CXMT and...