Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More

Apple today shared an ad on its Apple Music YouTube channel promoting the upcoming ‌Apple Music‌ Super Bowl Halftime Show, which is set to feature R&B singer and songwriter Usher.


In the spot, Ludacris, Lil Jon, and Taraji P. Henson are in Vegas, and they FaceTime with Apple CEO Tim Cook. The trio lets Cook know that they've "lost" Usher, and Cook tells them that they'll locate him. The video ends with the tagline "Where's Usher?" and says "Coming Soon on ‌Apple Music‌."

Earlier this week, Apple announced the release of a collection of exclusive content from Usher ahead of his performance at the halftime show. All of Usher's albums are available in Spatial Audio, and there are also Usher-curated playlists available.


Super Bowl LVIII is set to take place at the Allegiant Stadium in Las Vegas on Sunday, February 11. Usher will perform in the ‌Apple Music‌ Halftime Show.

Popular Stories

apple world surf league video

Apple Shares Video on How Pro Surfers Use Apple Watch During Competition

Tuesday June 23, 2026 9:57 am PDT by
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing. Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
apple watch rescue

Apple Shares Apple Watch SOS Success Story

Tuesday July 21, 2026 9:26 am PDT by
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...
apple music

Apple Music Now Costs $11.99 as Apple Increases Subscription Prices

Friday July 17, 2026 11:25 am PDT by
Apple today increased the price of Apple Music and some Apple One subscription bundles. An individual Apple Music subscription is now $1 more expensive in the United States, going from $10.99 to $11.99 per month. Pricing on the Apple Music Family plan increased by $3, increasing from $16.99 to $19.99. Student pricing is up $1, with the plan now priced at $6.99. The price of the individual ...

Top Rated Comments

32 months ago
How do you do, fellow kids
Score: 11 Votes (Like | Disagree)
tomtad Avatar
32 months ago
I'm embarrassed for you Tim
Score: 11 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
32 months ago
Tim got Vision Pros in different area codes :cool:
Score: 10 Votes (Like | Disagree)
ProfessionalFan Avatar
32 months ago

Do football fans really listen to this crap?
Contrary to popular belief, there is a wide range of people who watch football. They do not all have the same mindset and tastes.
Score: 9 Votes (Like | Disagree)
klasma Avatar
32 months ago
“How do you do, fellow kids?”

Attachment Image
Score: 7 Votes (Like | Disagree)
ProfessionalFan Avatar
32 months ago

Apparently she's averaged just 25 seconds of screen time per game. It's so dumb, they show celebrities all the time.
Some people dislike her for some reason. I am not a Swiftie or is it Swifty? But I find it weird how much hate is thrown her way for no reason.
Score: 5 Votes (Like | Disagree)