Apple Drops Plans to Develop MicroLED Displays for Apple Watch - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Drops Plans to Develop MicroLED Displays for Apple Watch

Apple has ended a project to develop microLED displays in-house, according to Bloomberg's Mark Gurman in a reversal of his prior reporting on the development of the technology. Apple invested billions in developing microLED displays, with plans to first add microLED to the Apple Watch Ultra.

apple watch ultra 2 purple
MicroLED was too expensive and too complex for Apple to design, so Apple is now reorganizing its display engineering teams and laying off employees in the U.S. and Asia. Some of the displaced employees may be able to find other roles in the company, and others will be provided with severance.

Rumors that Apple had canceled plans for an Apple Watch with microLED first surfaced in February when supplier ams OSRAM said that a "cornerstone project" related to microLED had been canceled. Soon after, there were rumors that Apple had ended its relationship with Kulicke & Soffa, another company in the advanced display market.

Both analyst Ming-Chi Kuo and Display Supply Chain Consultants confirmed that Apple had canceled work on a microLED Apple Watch after these rumors, but Gurman claimed that Apple was still working on the device. In a now-deleted tweet, Gurman said that ams OSRAM was "one supplier" on the project, and that there were several other suppliers Apple was working with. "I doubt it was canceled," he wrote.

DigiTimes and ETNews also suggested that ams OSRAM was replaced due to a performance drop and that Apple had another supplier lined up, but it appears that information was incorrect.

MicroLED technology uses microscopic LEDs for individual pixels. It's more energy efficient than traditional LED, offers improved contrast, and has faster response times. Colors are brighter and better, and there's no risk of burn-in as there is with OLED. Apple is said to have abandoned the project because it was not economically viable.

Gurman claims that Apple will stick with ‌OLED‌ display technology for the Apple Watch "for now," but that the company is "eyeing microLED for other projects down the road." Apple is "identifying" potential new suppliers and processes for microLED, but it "won't likely happen anytime soon."

Related Roundup: Apple Watch Ultra 4
Related Forum: Apple Watch

Popular Stories

iphone duo feature

Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders

Sunday October 18, 2026 7:33 am PDT by
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...
Black Apple Event Logo

Apple Now Inviting Media to October 28 'Launch Experience'

Thursday October 15, 2026 4:13 am PDT by
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...
MacBook Pro Dynamic Island multicolor

Apple Reportedly Announcing New MacBook Pro With OLED Touchscreen on Wednesday

Sunday October 25, 2026 7:30 am PDT by
Apple plans to unveil 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays on Wednesday, October 28, according to Bloomberg's Mark Gurman. Those invited to Apple's "Pro and tell" experience in Los Angeles at 10 a.m. Pacific Time on that day will likely receive hands-on time with the laptops after they are announced in a press release. In his Power On newsletter today,...

Top Rated Comments

erikkfi Avatar
34 months ago
Can't build AirPower, can't build a car, can't build MicroLED. What is going on with this company?
Score: 46 Votes (Like | Disagree)
swapmanager Avatar
34 months ago
What’s up with Apple lately?
Apple ends Apple Car R&D, Apple ends 5G Modem R&D and now this? Not cutting edge anymore?
Score: 41 Votes (Like | Disagree)
34 months ago
People thinking this is some sort of bad news should know one thing or two when it comes to how to run a company.


* You start with a business case. You include reasons, why it's important (What/So what/Now what), forecast a profit and loss analysis. You state what resources are needed and how much time it'll take to keep the project up and running, as well as how much the return of investment will be.
* In technologies like displays, modems etc, there are ample amount of players in the game that do these as their core business. Apple is developing these solutions so they can invest now and reap the benefits later where every component would be returning better margins (profit) for every product sold. (Apple's average margin is around 70% which is unheard of in tech industry)
* Apple is reassessing its developments and deciding to kill some, because they now KNOW (not believe) that continued efforts will either not come to fruition or would be much more expensive than they thought.
* So all these cancellations are just refocusing company resources where it would benefit most to the company. Apple may think of redeveloping MicroLED displays in the future when the science is better positioned for commercialisation.

Cook can be interpreted as uninfluential. But he's a master of operations and he knows a thing or two when running the company (commercially)
Score: 32 Votes (Like | Disagree)
34 months ago
MicroLED is just so much more robust than OLED. Manufacturing it is the problem. But in time it will be everywhere.
Score: 26 Votes (Like | Disagree)
sw1tcher Avatar
34 months ago

Apple has ended a project to develop microLED displays in-house, according to Bloomberg's Mark Gurman in a reversal of his prior reporting on the development of the technology. Apple invested billions in developing microLED displays, with plans to first add microLED to the Apple Watch Ultra.

MicroLED was too expensive and too complex for Apple to design, so Apple is now reorganizing its display engineering teams and laying off employees in the U.S. and Asia. Some of the displaced employees may be able to find other roles in the company, and others will be provided with severance.
Billions spent on Apple Car with nothing to show for it. Billions spent on microLED with nothing to show for it.

Eek.
Score: 24 Votes (Like | Disagree)
34 months ago

What’s up with Apple lately?
Apple ends Apple Car R&D, Apple ends 5G Modem R&D and now this? Not cutting edge anymore?
Thats just how R&D works.

In most of the cases you fail and if you do, you reallocate those resources to other projects or you cut them partially or even entirely. Happens all the time.
Score: 23 Votes (Like | Disagree)
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
8 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
8 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
15 hours ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
1 day ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
1 day ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
1 day ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
1 day ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
1 day ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
1 day ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
2 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
2 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
2 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
2 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
2 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
2 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago