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Apple Discounts MLS Season Pass

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Apple today dropped the price of the MLS Season Pass for the rest of the 2024 Major League Soccer season, which is about a third of the way through.

apple tv mls season pass
MLS in the U.S. now costs $69, down from $99 when the season began in February. For Apple TV+ subscribers, the pass is now just $59.

The MLS Season Pass offers access to every live Major League Soccer match, including Leagues Cup, and All-Star games. Apple offered a similar discount last year, but it came later in the season in September.

The 2024 Major League Soccer season will run through October 19, and the MLS Season Pass also includes live coverage of the playoffs that are expected to start in mid-October. The MLS Season Pass is available in the TV app on Apple devices and on ‌Apple TV‌ 4K.

Tag: Apple TV Plus Guide

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Top Rated Comments

Gunner49 Avatar
Gunner49
29 months ago

I'd rather watch paint dry. Literally. Who the hell gets any enjoyment out of guys kicking a ball back and forth for two hours just to end 1-0? Nooooo thanks.
How about 3.5 billion fans worldwide?

While that number may not relate to MLS, but the sport is way bigger than you make it out to be.
I personally think MLS has a long way to go before it reaches the popularity of other soccer leagues, such as Premier League, La Liga, etc.


The World Atlas ('https://www.worldatlas.com/articles/what-are-the-most-popular-sports-in-the-world.html') notes that the most popular sport in the world is soccer, with more than 3.5 billion fans worldwide. This impressive figure represents nearly half of the global population of 8 billion, who are united by their love for this dynamic and captivating sport.
Score: 9 Votes (Like | Disagree)
W
white4s
29 months ago

I'd rather watch paint dry. Literally. Who the hell gets any enjoyment out of guys kicking a ball back and forth for two hours just to end 1-0? Nooooo thanks.
The fact you think every game ends 1-0 is comical.
Score: 7 Votes (Like | Disagree)
dannyyankou Avatar
dannyyankou
29 months ago

No offense to soccer fans but this report kind of confirms what I have thought for a while. And that is soccer isn’t nearly as popular in the U.S. as many would like to believe. Yes - it is very popular in certain metro areas, particularly those with sizable immigrant populations. For everyone else, it’s more like excitement during the World Cup every four years and that’s about it. And most who do have continued interest would just assume watch coverage of Premier League or European football.
Or it means part of the season is over, so they prorated the pricing now. They did the same last year, and MLB.TV does the same throughout the season.

And just to remove any doubt, the NFL does the same-

https://www.digitaltrends.com/home-theater/nfl-sunday-ticket-half-price-2023/?amp
Score: 3 Votes (Like | Disagree)
H
Hails09
29 months ago
Can’t see mls lasting on Apple tv
For duration of the deal
Score: 3 Votes (Like | Disagree)
Arsenikdote Avatar
Arsenikdote
29 months ago

Can’t see mls lasting on Apple tv
For duration of the deal
What makes you say that? Do you think Apple will want to bail or the MLS will want to bail?


No offense to soccer fans but this report kind of confirms what I have thought for a while. And that is soccer isn’t nearly as popular in the U.S. as many would like to believe. Yes - it is very popular in certain metro areas, particularly those with sizable immigrant populations. For everyone else, it’s more like excitement during the World Cup every four years and that’s about it. And most who do have continued interest would just assume watch coverage of Premier League or European football.
I am not sure what you mean when you say "as many would like to believe" as it is really vague. But based on your assumption that it is only popular "in certain metro areas, particularly those with sizable immigrant populations" and that "everyone else" only gets excited about the World Cup, I think you need more context for the impact of Soccer in the US.

I will run down some facts, if you want to fact check anything it should be easy for you to find the info...Let's start with the overall popularity in the United States. Soccer is the fourth most popular sport based on many different polls including Gallup and others. Since "TV" has changes so much typically this is what things are based on instead of some sort of viewership numbers. Soccer places behind Football (1), Basketball (2), and then Baseball (3). Next, if you look at sporting attendance, the order changes. It is the third most attended sport in the US. Football again is first, then baseball, and then soccer. So soccer beats Basketball for attendance even though it ranks behind it in polls about popularity. Also, when you look at participation in the sport, it is actually second behind only football. Also, the demographics of soccer are the most diverse of any of the "big five" sports spanning not only gender but also ethnicity, geography, and even income levels. So really what many people who are tuned into the soccer community are seeing is that people who enjoy the sport go to events more, participate more personally or their kids do, and therefore it is growing in the US especially considering many other sports are seeing declines (basketball, baseball).

So while I am not sure who the "as many would like to believe" people are, nor do I know what they are saying about the popularity of soccer in the US, soccer is a growing sport in the US that is competing with the other 4 in the big 5. It wins in some categories and loses in others. Hopefully that gives a better perspective that someone saying it is "the most popular" or "the least popular" sport?
Score: 2 Votes (Like | Disagree)
H
Harry Haller
29 months ago
So prices are diving too.
I’ll let myself out.
Score: 2 Votes (Like | Disagree)
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