When Will a New Apple TV Launch? Here's What the Latest Rumors Say - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

When Will a New Apple TV Launch? Here's What the Latest Rumors Say

It has been nearly two years since the Apple TV last received a hardware upgrade, so you may be wondering when a new model will be released.

apple tv 4k yellow bg feature
Below, we recap rumors about a next-generation Apple TV.

In January 2023, Bloomberg's Mark Gurman reported that a new Apple TV was planned for release in the first half of 2024:

Beyond the future smart displays and new speaker, Apple is working on revamping its TV box. A new version with the current design is in the works for the first half of next year with a faster processor, the people said.

The first half of 2024 passed by without a new Apple TV, so that rumor has expired.

Earlier this month, Gurman said "stable inventory" of the Apple TV suggested that a new model was not on the "immediate horizon" after all:

While the company has been working on an update to the Apple TV set-top box for as early as this year, no new model has come to fruition and stable inventory of the device suggests a new version isn’t on the immediate horizon.

In other words, it is now unclear when the next Apple TV will be announced.

Here is when the previous five Apple TV models were announced:

  • Third-generation Apple TV 4K: October 2022
  • Second-generation Apple TV 4K: April 2021
  • First-generation Apple TV 4K: September 2017
  • Apple TV HD: September 2015
  • Third-generation Apple TV: March 2012

Whenever it comes out, the next Apple TV is rumored to feature a faster processor than the current A15 Bionic chip, and even lower pricing. Apple analyst Ming-Chi Kuo suggested that the next Apple TV could have a sub-$100 starting price. In the U.S., the current Apple TV is available with 64GB or 128GB of storage for $129 and $149, respectively.

No major design changes have been rumored for the next Apple TV specifically, but Gurman said Apple has considered adding a built-in camera to a future model. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device for video calls on the TV.

Read our Apple TV roundup for more details.

Popular Stories

iphone 18 pro blue%402x

iPhone 18 Pro: Dark Cherry, Light Blue, and Dark Gray Chassis Leaked [Update]

Thursday June 4, 2026 5:18 am PDT by
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows. The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and ‌iPhone 18 Pro‌ Max have appeared online today in the form of images of chassis parts of unknown authenticity....
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
iOS 27 All the New App Features

iOS 27: All the Rumored App Features

Wednesday June 3, 2026 3:48 pm PDT by
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades. Camera Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...