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Apple Highlights Using AirPods Pro 2 as Hearing Aid in Heartwarming Holiday Season Ad

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Apple today shared its annual holiday season ad, and it's a tearjerker. The video is titled "Heartstrings" and highlights the new hearing aid feature on AirPods Pro 2 with a heartwarming father-and-daughter moment on Christmas morning.


"For so many of us, sound and how we hear shape how we connect to the world around us," said Apple, in the video description. "Yet, people with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they're living with hearing loss and without the assistance they need."

Apple's clinical-grade hearing aid feature on AirPods Pro 2 is still rolling out around the world. It is currently available in the U.S., Germany, Ireland, the Netherlands, Poland, Portugal, Sweden, Switzerland, Japan, Singapore, New Zealand, and select other countries. The feature requires AirPods Pro 2 with firmware version 7B19 or newer, paired with a compatible iPhone or iPad running iOS 18.1 or iPadOS 18.1 or later.

AirPods Pro 2 also gained hearing test and hearing protection features in select countries.

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Top Rated Comments

Hopefully Smarter Avatar
Hopefully Smarter
20 months ago

Why didn't anyone tell Dad that there are actual hearing aids available? :D I mean no sane person would solely rely on Apple AirPods to improve their hearing. And unlike sleep apnea you actually know that you are hard of hearing.
they did. He didn’t hear them. /s
Score: 20 Votes (Like | Disagree)
Grimace Avatar
Grimace
20 months ago
I definitely cried. The muffled perspective followed by the clear voices is powerful
Score: 14 Votes (Like | Disagree)
G
Godspeed8230
20 months ago
Why didn't anyone inform poor Dad that there are hearing aids available? :D
Score: 12 Votes (Like | Disagree)
A
Alwaysfindsaway
20 months ago
I’m not crying, you are!!
Score: 10 Votes (Like | Disagree)
phenste Avatar
phenste
20 months ago
yall in the comments always find a way to be ****ing gross about this and I’ll never understand it. Apple made OTC hearing aids for $250 (that also happen to be…AirPods…) and it’s a fantastic thing. they’re far from perfect; I don’t remember any first-gen Apple product ever being perfect. forgive me for continuing to be a pest in these threads when hearing loss is an issue that’s deeply affected several of the closest people in my life + I can see decades-out the potential this has to change the course of an actual epidemic the entire world is facing, in a culture where everything is loud for the sake of being loud.

happy Thanksgiving yall, grateful to live in a timeline where I own a product that does double-time as hearing protection and hearing aids. I’ll continue to wear them the same way I wore my Watch every day from day-one; being the dork who normalizes wearable tech is fun if you just lean into it. especially when the main purpose of that wearable becomes health.

😮‍💨
Score: 8 Votes (Like | Disagree)
JippaLippa Avatar
JippaLippa
20 months ago
Lots of videos from Apple, this year.
By the way this was so heartwarming.
Score: 7 Votes (Like | Disagree)
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