Apple CEO Tim Cook Buys $3 Million of Nike Shares - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple CEO Tim Cook Buys $3 Million of Nike Shares

Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters).

Tim Cook WWDC 2024
According to a regulatory filing published yesterday, Cook purchased 50,000 Class B shares of Nike on December 22 at an average price of $58.97 per share, for a total investment of approximately $2.95 million. The filing shows that Cook now holds about 105,000 Nike shares, a position valued at nearly $6 million.

Nike shares rose following the disclosure, gaining between about 2% and 5% in premarket and early regular-session activity, after the stock had fallen sharply in the days following the company's most recent earnings report, which highlighted ongoing challenges in its business, particularly in China. Nike is currently in the early stages of a turnaround effort under CEO Elliott Hill, who returned to the company last year after retiring.

Cook has served on Nike's board of directors since 2005 and is its lead independent director, a role he assumed in 2016 after Nike co-founder Phil Knight stepped down as chairman. In addition to his position at Apple, Cook also chairs Nike's compensation committee, placing him in a central governance role at the apparel maker. The December 22 transaction represents Cook's largest open-market purchase of Nike shares in years and comes at a time when the company is under pressure from investors following a prolonged decline in its stock price.

Tags: Nike, Tim Cook

Popular Stories

TMRS 191 Tim Cook Is Out as Apple CEO Thumb

The MacRumors Show: Tim Cook to Step Down as Apple CEO

Friday April 24, 2026 9:06 am PDT by
On this week's special episode of The MacRumors Show, we discuss Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him. Subscribe to The MacRumors Show YouTube channel for more videos Cook will transition to executive chairman, where he will "assist with certain aspects of the company, including...
Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...
tim cook john ternus apple ceo

Apple's Tim Cook Shares Community Letter After Announcing Plans to Step Down as CEO

Monday April 20, 2026 1:55 pm PDT by
Current Apple CEO Tim Cook is set to leave his role on September 1, 2026, and as he prepares to step down as CEO, he has written a letter addressed to the Apple community. Cook said that he starts his day reading notes from Apple users all over the world, which fills him with an indescribable gratitude. According to Cook, Ternus is the perfect person to take over as Apple's CEO. To the...

Top Rated Comments

Apple Knowledge Navigator Avatar
21 weeks ago
His broker asked him if he was sure.

So Tim said: Just do it.
Score: 43 Votes (Like | Disagree)
21 weeks ago
Does anyone really care? If so, why?

Wealthy people routinely make large stock purchases. Not unusual.
Score: 32 Votes (Like | Disagree)
Plutonius Avatar
21 weeks ago
Now that he's leaving Apple, the shoe is on the other foot :).
Score: 26 Votes (Like | Disagree)
21 weeks ago

Cool. Groceries are 9-17% higher (depending on region) than a year ago, but cool. Live it up, Tim!
What does grocery prices have to do with Tim Cook?
Score: 23 Votes (Like | Disagree)
fatTribble Avatar
21 weeks ago
That’s funny. I just bought $3 million of Nike stock too! 🤭
Score: 17 Votes (Like | Disagree)
minik Avatar
21 weeks ago

That’s funny. I just bought $3 million of Nike stock too! 🤭
Stock or socks?
Score: 13 Votes (Like | Disagree)