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Apple Introduces New Black Unity Apple Watch Band

Apple today introduced a vibrant new Black Unity Apple Watch band called the "Unity Connection Braided Solo Loop."

Apple Watch Black Unity Connection hero

The band features the colors of the Pan-African flag, containing multiple shades of red, green, and black. It is made by weaving recycled polyester yarn filaments around ultrathin silicone threads using precision-braiding machinery. It is soft with a textured feel, and is sweat and water resistant.

The Unity Connection Braided Solo Loop honors Black History Month and celebrates "the power of connection," according to Apple.

Aligned with this theme, Apple is proud to support organizations that inspire connection and promote creativity through impactful programs in under-resourced communities around the world. This includes grants to Boys & Girls Clubs of America, Urban Arts in New York City, Youth Music in London, Art Gallery of New South Wales in Sydney, and Enactus México in Mexico City. These new grants build upon Apple's long-standing commitment to advancing economic, educational, and creative opportunities in communities globally.

This band, along with previously released Black Unity bands, was designed by Black creatives and allies at Apple.

The new special edition band is available in 42mm and 46mm case sizes, in band sizes from zero to 12. It is available to order now, and will arrive at Apple Stores starting later this week. Apple continues to sell two other Black Unity bands: Unity Bloom and Unity Rhythm.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

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Top Rated Comments

16 weeks ago
How about a red white and blue one?
Score: 72 Votes (Like | Disagree)
16 weeks ago
Nothing says unity like a special product based on your genetic factors.
Score: 59 Votes (Like | Disagree)
ThomasJL Avatar
16 weeks ago
It's ironic that Tim Cook sells a watch band that promotes black unity, while donating money to a president that promotes white supremacy.
Score: 35 Votes (Like | Disagree)
jarman92 Avatar
16 weeks ago

When do we get white unity bands?
I think they sell those along with the white robes and pointy hoods.
Score: 30 Votes (Like | Disagree)
jarman92 Avatar
16 weeks ago

I'm so sick of this type of double standard nonsense that suggests anyone that's white and wants to celebrate their own culture is a racist or bigot.

Apple, an American company, has never made an accessory that signaled American pride... but regularly panders to LGBT and Africans.
Wrong, of course: https://www.apple.com/newsroom/2021/06/apple-watch-international-collection-bands-show-love-of-country/

Also, "LGBT and Africans" are American, undoubtedly to your chagrin. And "American pride" is quite a bit different than "white pride," which is a verbatim Nazi and KKK slogan.
Score: 24 Votes (Like | Disagree)
16 weeks ago
Inb4 this whole thread is banned and the comments are closed...I think it actually looks good compared to the ones they released the last several years...
Score: 24 Votes (Like | Disagree)