YouTube Premium Receives a Price Increase

Friday April 10, 2026 8:26 am PDT by Joe Rossignol

Google is raising prices for YouTube Premium. The increases take effect immediately for new subscribers and in June for existing subscribers.

General YouTube Feature Redux
In the U.S., a YouTube Premium subscription now costs $15.99 per month or $159.99 per year, up from $13.99 per month or $139.99 per year previously. If you have a Family plan, the monthly price is increasing to $26.99, up from $22.99.

The discounted student plan also increased to $8.99 per month, up from $7.99 per month.

YouTube Premium offers ad-free videos, the ability to play videos in the background without having the YouTube app visible, the ability to download videos for offline playback, ad-free access to YouTube Music, and a few other benefits.

YouTube Premium Lite also increased to $8.99 per month, up from $7.99 per month. With this plan, ads are still shown on music videos, YouTube Shorts, and when you search or browse, and ad-free access to YouTube Music is not included.

The last YouTube Premium price increase was in 2023.

Tags: YouTube, YouTube Premium

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Top Rated Comments

Entilzha

8 months ago

A reminder that Brave Browser is free. Just saying.

Score: 70 Votes (Like | Disagree)

Bones402

8 months ago

The average American spends around $230 a month on subscriptions. Take a look and cancel what you can. It's a nice raise.

Score: 53 Votes (Like | Disagree)

Tim Jobs the 2nd

8 months ago

Of all the subscriptions, this is the one I find to be most valuable. I watch a lot of YouTube content and it is unwatchable with the ads. Browsers and extensions can help on the computer, but I watch it mostly on TV. Well worth it at least to me.

I have the Lite version FYI.

Score: 32 Votes (Like | Disagree)

9640418

8 months ago

I’ll still pay it. The value of having it on my TV and YouTube music as well is enough for me

Score: 23 Votes (Like | Disagree)