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Apple Covers iPhone 17 Pro in Stickers in New Ad

In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers.

iPhone 17 Pro Stickers Ad
The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization.

"Stick it here," says Apple.


The ad is accompanied by a pair of YouTube Shorts.

Related Roundup: iPhone 17 Pro
Related Forum: iPhone

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Top Rated Comments

2 days ago at 08:41 am
One pack of stickers…$99.99
Score: 16 Votes (Like | Disagree)
WarmWinterHat Avatar
2 days ago at 08:31 am

A single transparent decal with multiple images would be a lot more practical and durable
If something like you want is already made, sure. My daughter covers her phone in various stickers, and changes them out monthly. Themes change based on mood and the seasons.

I think it's fun! More so than the boring gray continental-shelf on the back of the current Pro line.
Score: 16 Votes (Like | Disagree)
WarmWinterHat Avatar
2 days ago at 08:44 am

Introducing: Real Emojis Pro Max

Sticker sets of your favorite emojis
https://www.etsy.com/listing/4449157851/300-pcs-emoji-stickers-for-annotating?ls=s&ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=emoji+sticker+set&ref=sr_gallery-1-3&content_source=df24d1ab-c482-4df4-8e0b-f25b388676cb%253ALT68a3b870c6511b3b104a930c50f80809ae5622ae&organic_search_click=1&logging_key=df24d1ab-c482-4df4-8e0b-f25b388676cb%3ALT68a3b870c6511b3b104a930c50f80809ae5622ae


Because kids are pros.
Pretty bold of Apple to appeal directly to kids. Sure, those stickers can be used by adults too, but would you put any of those stickers on an ad for alcohol?
It's a Korean ad. Have you met 20-somethings, or even 30-something, Koreans?

Attachment Image
Score: 14 Votes (Like | Disagree)
UliBaer Avatar
2 days ago at 08:36 am
Meanwhile it's as big as to be used as an advertising space. 🤣
Score: 13 Votes (Like | Disagree)
Royksöpp Avatar
2 days ago at 08:38 am
It's cute. People actually do this in real life, it's just apple endorsing it now.
Score: 12 Votes (Like | Disagree)
2 days ago at 08:58 am
Apple telling us where to stick it.
OK.
Score: 11 Votes (Like | Disagree)