Apple reportedly plans to unveil its first foldable iPhone in September this year — it may be named "iPhone Ultra" — and expectations are high.
In his Power On newsletter, Bloomberg's Mark Gurman said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like a book, providing users with a large inner screen for watching videos, playing games, and multitasking. iOS 27 is expected to be optimized for the foldable iPhone, allowing for apps to be open side-by-side and for other iPad-like multitasking functionality.
Late last year, a report said the foldable iPhone will be equipped with a 7.7-inch inner display, and a 5.3-inch outer display. It was initially rumored that the device would have a virtually "crease-free" inner display, but it was later reported that Apple is using technology that "reduces the crease without eliminating it entirely."
Apple supply chain analyst Ming-Chi Kuo expects the foldable iPhone to have two rear cameras, one front camera, and a Touch ID power button instead of Face ID.
In the U.S., it has been estimated that the foldable iPhone may start at or above $1,999.
Apple is expected to unveil the foldable iPhone in September, alongside the iPhone 18 Pro and the iPhone 18 Pro Max. A standard iPhone 18, a lower-end iPhone 18e, and a second-generation iPhone Air will reportedly follow around March next year.
