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Apple Teases 'Huge Launch' Next Week

In his first memo to Apple employees as CEO today, John Ternus teased a "huge launch next week that's going to be phenomenal."

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In a social media post today, Apple's marketing chief Greg Joswiak teased that Apple has "more to say" on Wednesday, September 9, which is when the company will be holding its next special event, starting at 10 a.m. Pacific Time.


During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, its first-ever foldable iPhone, the Apple Watch Series 12 and Apple Watch Ultra 4, and potentially AirPods 5. Of course, there could be other announcements and surprises too. MacRumors will be providing live coverage of the event from Steve Jobs Theater.

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Top Rated Comments

CalMin Avatar
10 weeks ago
Future quote:

"We asked ourselves: how do we take iPhone 17 even further? The answer is iPhone 18. It will be the biggest leap from 17 to 18 ever. 18 is going to completely change the way you think about 17. The most advanced 18 we’ve ever created."
Score: 29 Votes (Like | Disagree)
Astuces iOS Avatar
10 weeks ago
Huge Launch, Huge prices !
Score: 16 Votes (Like | Disagree)
TVreporter Avatar
10 weeks ago

HUGE prices as well. lol.
Tim would have never allowed that!!




(Is that how this now works?)
Score: 15 Votes (Like | Disagree)
iMac The Knife Avatar
10 weeks ago
'Huge launch Price Increases'. Fixed it for you. :)
Score: 15 Votes (Like | Disagree)
10 weeks ago
AI will be mentioned over 60 times, so at least once per minute.
Score: 14 Votes (Like | Disagree)
GMShadow Avatar
10 weeks ago
I heard they're making a phone.
Score: 11 Votes (Like | Disagree)
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