Apple Teases 'Huge Launch' Next Week
In his first memo to Apple employees as CEO today, John Ternus teased a "huge launch next week that's going to be phenomenal."
In a social media post today, Apple's marketing chief Greg Joswiak teased that Apple has "more to say" on Wednesday, September 9, which is when the company will be holding its next special event, starting at 10 a.m. Pacific Time.
During the event, Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, its first-ever foldable iPhone, the Apple Watch Series 12 and Apple Watch Ultra 4, and
potentially AirPods 5. Of course, there could be other announcements and surprises too.
MacRumors will be providing live coverage of the event from Steve Jobs Theater.
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Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$1,24...
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.
Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...
