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Everything Apple Announced at the September 2026 Event

Apple's "Surprise and Shine" event took place today, and the company introduced the iPhone 18 Pro and Pro Max, the new foldable iPhone Duo, new Apple Watch models, and AirPods 5. It took Apple over an hour to announce everything, but we have an 11-minute recap for those who want a quick but detailed overview of everything.

Our full event coverage is below with more information on all of today's announcements.

iPhone Duo

iPhone 18 Pro and Pro Max

Apple Watch Series 12 and Ultra 4

AirPods 5

Software

Other News

The Apple Watch Series 12, Apple Watch Ultra 4, and ‌AirPods 5‌ are available for pre-order today. Pre-orders for the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max will begin on Saturday, September 12 at 5:00 a.m. Pacific Time. The new devices will launch on September 18.

Pre-orders for the ‌iPhone Duo‌ will start on October 16, with a launch to follow on October 23.

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More Fun iPhone Duo Apps: 30 New Picks to Try

Friday November 6, 2026 3:27 pm PST by
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites. Games Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
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Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
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Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...

Top Rated Comments

abatabia Avatar
9 weeks ago
They really really need to go back to live events.
Score: 11 Votes (Like | Disagree)
wanha Avatar
9 weeks ago
the biggest surprise of the keynote - BY FAR - was when Apple rolled out a female Jony Ive to talk about design philosophy
Score: 5 Votes (Like | Disagree)
Carrspasty Avatar
9 weeks ago
All very underwhelming with improvements most will never use and has the Tim Cook lazy theme all over it. What about Apple TV and HomePod have they now been abandoned ?
Score: 5 Votes (Like | Disagree)
9 weeks ago
Now that the phones and watch are out of the way I want to know which Macs and other stuff are coming this fall.
Score: 4 Votes (Like | Disagree)
9 weeks ago

Nice to see the Duo. Disappointed with the matte screen and lack of telephoto lens. Glacier for 18 Pro looks nice. Good that the price hike is only $100 in the US. Sadly in my country the price hike is equivalent to $315 for the base 18 Pro Max and the Duo costs around $3160. Very costly. Not planning on buying one.
Why do people say "in my country" - just tell us where you are so we get an appreciation of the costs there
Score: 3 Votes (Like | Disagree)
Bodhitree Avatar
9 weeks ago
I must say for the first time I found the event video so boring that I decided to stop watching after ten minutes and fall back on MacRumors coverage the following day…
Score: 2 Votes (Like | Disagree)
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