TheStreet provides an analysis of Apple's current market position with respect to its recent popularity. TheStreet also weighs in on potential product releases at tomorrow's Media event. Despite most recent rumors that the event will simply introduce upgraded regular iPods and new PowerBook/PowerMac (dual Core PPC) configs, the article still speculates on the possibility of a video iPod.
Through August, Apple's share of the U.S. retail market for computers, excluding online sales, grew to 6.6% from 4.3% in the same period last year, according to market researcher NPD Group.
While the absolute numbers may be up for debate, the relative increase year-over-year is certainly encouraging. Many analysts describe a "halo effect" surrounding the iPod which is said to drive iPod owners to also (or later) purchase Mac computers.
Readers are reminded that Apple will be broadcasting their 4th Quarter Financial Results today at 2pm PT/5pm ET. More details could become available at that time.
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows.
The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and iPhone 18 Pro Max have appeared online today in the form of images of chassis parts of unknown authenticity....
Siri is getting a major overhaul in iOS 27, but Apple also has some big updates planned for apps like Camera, Photos, and Wallet. There are multiple new AI features in the works, plus some non-AI upgrades.
Camera
Apple is moving Visual Intelligence from the Camera Control button to the Camera app in iOS 27, according to Bloomberg. There will be a Siri mode that will be available alongside...
