Apple's Annual Shareholder Meeting Notes (New Products, New Ad Campaign) - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Annual Shareholder Meeting Notes (New Products, New Ad Campaign)

Apple today held its annual shareholder meeting. While Apple kept to its policy of not discussing upcoming products, Apple's CEO Steve Jobs said that the upcoming products are "the best Ive ever seen in my life". He also reportedly replied "we hear you" when one shareholder requested that the company make the "ultimate media center," including personal video recorder functionality.

The exact circumstances of the quote are unclear at this point, with conflicting reports from Macworld and Think Secret. Think Secret specifies that the shareholder was speaking in regards to Microsoft's Media Center.

Jobs also mentioned a new TV ad campaign to launch next week, although the campaign's topic (iPod, Mac, etc.) was not specified.

Former president of the Sierra Club Larry Fahn questioned Apple on its environmental sensitivity.

Quote from Macworld

"We are concerned that besides being a hip, cool company, Apple is falling short of the industry environmentally," Fahn said. "I would like to thank you for the program introduced last week, but there is still a long way to go."

In response, Jobs noted that the Sierra Club recently voted Apple one of its top 10 environmentally friendly companies. "So there is some kind of disconnect with your numbers," he said. Jobs also noted that Apple's new recycling program takes any computer, not just Macs, "because we like switchers, too."

Finally, when questioned about his time working between Disney, Pixar and Apple, Jobs stated that he is planning to spend more time at Apple after he gives up his CEO position at Pixar once Disney and Pixar merge. Jobs reportedly has no interest in helping run Disney.

Update: CNet adds that Apple's upcoming ad campaign will be geared towards promoting the Mac.

Related Roundup: Mac mini
Buyer's Guide: Mac Mini (Caution)
Related Forum: Mac mini

Popular Stories

apple price hike

Apple Just Increased Prices on MacBooks, iPads, and More

Thursday June 25, 2026 5:44 am PDT by
Apple today dramatically increased device prices across multiple product lines. Subscribe to the MacRumors YouTube channel for more videos. After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini: $129, up from $99 (+$30) HomePod: $349, up from $299 (+$50) Apple TV: $199, up from...
mac mini blue

Apple Hikes M4 Pro Mac Mini Starting Price Amid Rising Memory Costs

Thursday June 25, 2026 6:10 am PDT by
Apple today increased the starting price of the Mac mini with M4 Pro chip by $200, taking the higher-tier model up to $1,599 on its online store. When the M4 Pro model launched in October 2024, the starting price was $1,399, but Apple has been hit by the rapid expansion of AI data centres, which has driven up the demand for memory and storage chips across the tech industry. Apple had...
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...