Apple's Annual Shareholder Meeting Notes (New Products, New Ad Campaign) - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Annual Shareholder Meeting Notes (New Products, New Ad Campaign)

Apple today held its annual shareholder meeting. While Apple kept to its policy of not discussing upcoming products, Apple's CEO Steve Jobs said that the upcoming products are "the best Ive ever seen in my life". He also reportedly replied "we hear you" when one shareholder requested that the company make the "ultimate media center," including personal video recorder functionality.

The exact circumstances of the quote are unclear at this point, with conflicting reports from Macworld and Think Secret. Think Secret specifies that the shareholder was speaking in regards to Microsoft's Media Center.

Jobs also mentioned a new TV ad campaign to launch next week, although the campaign's topic (iPod, Mac, etc.) was not specified.

Former president of the Sierra Club Larry Fahn questioned Apple on its environmental sensitivity.

Quote from Macworld

"We are concerned that besides being a hip, cool company, Apple is falling short of the industry environmentally," Fahn said. "I would like to thank you for the program introduced last week, but there is still a long way to go."

In response, Jobs noted that the Sierra Club recently voted Apple one of its top 10 environmentally friendly companies. "So there is some kind of disconnect with your numbers," he said. Jobs also noted that Apple's new recycling program takes any computer, not just Macs, "because we like switchers, too."

Finally, when questioned about his time working between Disney, Pixar and Apple, Jobs stated that he is planning to spend more time at Apple after he gives up his CEO position at Pixar once Disney and Pixar merge. Jobs reportedly has no interest in helping run Disney.

Update: CNet adds that Apple's upcoming ad campaign will be geared towards promoting the Mac.

Related Roundup: Mac mini
Buyer's Guide: Mac Mini (Caution)
Related Forum: Mac mini

Popular Stories

mac mini cyber

Base Mac Mini Sold Out From Apple Online Store

Wednesday April 22, 2026 2:59 pm PDT by
Apple appears to be sold out of the base Mac mini, and the machine is listed as “Currently Unavailable” from the Apple Online Store. The base Mac mini is the model with an M4 chip, 256GB of storage, and 16GB RAM. M4 Mac mini models with upgraded storage are still in stock, as are Mac mini models that are equipped with the M4 Pro chip. Configurations with 24GB RAM are also still...
mac studio purple

Apple Says Mac Studio and Mac Mini Will Be in Short Supply for Months

Thursday April 30, 2026 2:59 pm PDT by
During today's earnings call for the second fiscal quarter of 2026, Apple CEO Tim Cook said that the Mac mini and Mac Studio could be hard to get for months to come. "We think, looking forward, that the Mac mini and Mac Studio may take several months to reach supply demand balance," Cook said. Apple underestimated demand for the Mac mini and the Mac Studio. "Both of these are amazing...
astropad main image

MacRumors Giveaway: Win a Mac Mini to Run AI Agents With Astropad's 'Workbench' App

Friday May 1, 2026 10:09 am PDT by
For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win a Mac mini to use with Astropad's new Workbench app. For those unfamiliar with Astropad, it is the company behind Astropad Studio and Luna Display. Astropad Studio lets you use an iPad as a drawing tablet connected to a Mac and Luna Display turns an iPad into a secondary display for a Mac, so...