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Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

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Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman.

cook sept 2020 event
Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying that Apple is planning another virtual, pre-recorded event.

Some may have hoped that Apple would resume full in-person events for its headlining iPhone launch this year, but that doesn't seem to be the case. Apple held a mostly digital WWDC event in June but had a limited in-person crowd at Apple Park to watch the pre-recorded keynote and have hands-on time with new products.

Gurman says that Apple may plan to hold two events this fall, similar to the last several years. The September event will focus on the new iPhone and Apple Watch, while the second event in October will be Mac and iPad-focused.

Apple has a long list of products it's aiming to launch this fall, so it's not surprising we could see two events in the coming months. Alongside the new iPhones and Apple Watch, Apple is also planning to announce a new iPad Pro, the second-generation AirPods Pro, and more.

Tag: Mark Gurman

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Top Rated Comments

omglolbbq Avatar
omglolbbq
49 months ago
I like them much more. Less fluffing around, cool transitions, and a neat look around Apple Park. I hope they don't go back.

The only thing missing is demo fails.
Score: 56 Votes (Like | Disagree)
PowerMacBook Avatar
PowerMacBook
49 months ago
Steve just made it feel like he actually had just discovered something and wanted to share this new discovery with his friends. He was a master in playing this ecstatic little boy full of enthusiasm.

All these unknown "new kids on the block", no clue who they are, just talk almost like Siri in a made-up way, and they all do the same gestures with their hands and arms. I'm pretty sure they followed the same company-course "How to present a demonstration".

They are just so not natural.
It all becomes fake, except the German accent hardware guy: seems like he knows what he talks about.
Score: 46 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
Apple Knowledge Navigator
49 months ago
Expectations: Apple will hold events this fall.

Mark Gurman: I've heard Apple may plan to hold events this fall.

Genius.
Score: 36 Votes (Like | Disagree)
P
ps3zocker
49 months ago

I like them much more. Less fluffing around, cool transitions, and a neat look around Apple Park. I hope they don't go back.

The only thing missing is demo fails.
Would be fun if they would release blooper videos or use them as an intro in the future.
Score: 33 Votes (Like | Disagree)
G
gpat
49 months ago
Do you remember how "real" the old events felt compared with these ones?
Like when Jobs demonstrated the iPhone 4, and on WiFi it couldn't load the page because the whole room was connected to the same hotspot?
It felt way more authentic to me.
Now we just have some cringey lines and special effects pasted here and there every 5 minutes just so we don't die out of boredom.
Score: 20 Votes (Like | Disagree)
MajorFubar Avatar
MajorFubar
49 months ago

Steve just made it feel like he actually had just discovered something and wanted to share this new discovery with his friends. He was a master in playing this ecstatic little boy full of enthusiasm.

All these unknown "new kids on the block", no clue who they are, just talk almost like Siri in a made-up way, and they all do the same gestures with their hands and arms. I'm pretty sure they followed the same company-course "How to present a demonstration".

They are just so not natural.
It all becomes fake, except the German accent hardware guy: seems like he knows what he talks about.
And have you noticed how the VPs and Tim always have to pace backwards and forwards grasping their hands but their underlings present their pieces while standing still in front of a chart or something. You've reached the top of your profession when you are allowed to pace backwards and forwards in an Apple event video.
Score: 18 Votes (Like | Disagree)
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