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Apple Makes It Easy to Donate to Red Cross's LA Wildfire Relief Efforts

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Apple is making it easier for iPhone, iPad, and Mac users in the U.S. to donate towards wildfire recovery efforts in the Los Angeles, California area.

App Store American Red Cross LA Wildfire Donations 1
Apple has added an American Red Cross donation flow to the App Store and Apple Music apps.

"Our hearts go out to all impacted by the ongoing devastation in LA," said Apple CEO Tim Cook, in a social media post today. "In addition to Apple's donation, we're making it easy to support recovery efforts. If you're in the US, just open the App Store or Apple Music & click to donate to help make a difference." He also shared a direct link to the donation flow.

Last week, Apple said it would be making its own donation towards recovery efforts on the ground. Apple frequently donates towards recovery efforts following natural disasters around the world, but it typically does not disclose the donation amount.

Tags: American Red Cross, Tim Cook

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Top Rated Comments

contacos Avatar
contacos
19 months ago
If only the elite and companies would donate half as much money to a good cause as they do for lobbying ...
Score: 11 Votes (Like | Disagree)
dannyyankou Avatar
dannyyankou
19 months ago
I’m sure the Red Cross does great things. But if you really want to make an immediate impact, and you live near the area, find an organization where you can donate food and water and clothing to. Try to get physical basic commodities to people as quickly as possible. Of course if that’s not an option, donate money if you want.
Score: 7 Votes (Like | Disagree)
Jumpthesnark Avatar
Jumpthesnark
19 months ago

lmao at the richest state in the country walking around like a pauper with his hat in his hand.
Perhaps the "richest state in the country" should immediately stop all our tax dollars from flowing like a river to the rest of the country until these communities have been rebuilt and everyone has been made whole. Then we'll see who's a "pauper." /s

See how ridiculous it sounds when you drill down even a tiny bit into your statement? It's a massive tragedy, and it will end up being one of the costliest in history once it's all said and done. People need help, but on the internet some want to laugh at the victims. Read the room.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
Rogifan
19 months ago
I donated through work because they do a 1:1 match.
Score: 6 Votes (Like | Disagree)
dannyyankou Avatar
dannyyankou
19 months ago

OR……

You can donate directly through American Red Cross. Donating via iTunes Store method will not qualify for any tax deduction even if you get receipt.
This is a myth. If you’re referring to the line “this donation may not qualify for any tax deduction or other tax benefits”, they say that because you only get a tax deduction if the donation is $250 or more. If it’s below that, you don’t get a deduction. This goes for any charity, not just donations through Apple.
Score: 4 Votes (Like | Disagree)
A
alchemistmuffin
19 months ago

Apple has added an American Red Cross donation flow to the App Store and Apple Music apps.

"Our hearts go out to all impacted by the ongoing devastation in LA," said Apple CEO Tim Cook, in a social media post ('https://x.com/tim_cook/status/1879532175194001542') today. "In addition to Apple's donation, we're making it easy to support recovery efforts. If you're in the US, just open the App Store or Apple Music & click to donate to help make a difference." He also shared a direct link ('https://apple.co/southerncaliforniawildfires') to the donation flow.
OR……

You can donate directly through American Red Cross. Donating via iTunes Store method will not qualify for any tax deduction even if you get receipt.
Score: 3 Votes (Like | Disagree)
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