Apple Expands Video Shopping Service to India After US Launch
Apple has announced that customers in India can now connect with an Apple Specialist over a live video session while shopping for Apple products on its regional online store. It's the first expansion of the service outside of the U.S., where it debuted in March 2023.
The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, discover new features, and learn about Apple's trade-in program, financing options, and more.
The Specialist appears on video, while customers remain on audio only. During the session, customers can get tailored, personalised advice, enabling them to compare iPhone models, for example. The service is offered in English, and customers on both iOS and non-iOS devices can use it.
Shop with a Specialist over Video is available to customers in India from 10 a.m. to 7 p.m. India Standard Time from Monday to Friday on the Apple Store online. The move follows Apple's launch of the Apple Store app in India earlier this year.
Popular Stories
One of Apple's key manufacturing partners in India has confirmed it was recently the target of a cyberattack that has resulted in confidential Apple documents being leaked on the dark web.
Tata Electronics said on Monday it had detected a "cybersecurity incident," after security researchers told Reuters that ransom group World Leaks had shared more than 200,000 files belonging to Apple and...
Apple has accused Indian antitrust investigators of "copy-pasting" claims from its rivals and failing to conduct their own analysis, arguing the regulator's findings against it should be thrown out.
In a June 25 submission to the Competition Commission of India (CCI) reviewed by Reuters, Apple escalated its long-running dispute with the regulator, where Match and a group of Indian startups...
Apple stands to gain from India's decision to eliminate import duties on a range of components used in smartphone manufacturing, in a move that could further lower costs for the company's rapidly growing India-based supply chain.
According to a report from Reuters, the Indian government has done away with tariffs of 7.5% and 5% that had applied to inputs for wireless charging hardware,...
