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Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video

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Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video.


The short clip gives what Apple describes as "a peek at some handmade magic," revealing the physical models and camera techniques used during production. Apple shows how real-world props were combined with visual effects to produce the final sequences. Apple does not usually share production insights for a major product launch videos.

See the original "Hello, MacBook Neo" video below:

The MacBook Neo launched in March at $599, and its introductory video was widely noted for its whimsey and charm. The ‌MacBook Neo‌ itself has proven to be very strong seller since its launch; Apple reportedly broke a Mac launch week record in the weeks following its debut, and the device has since sold out of inventory until the middle of next month.

Related Roundup: MacBook Neo
Buyer's Guide: MacBook Neo (Buy Now)
Related Forum: MacBook Neo

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Top Rated Comments

Slix Avatar
Slix
21 weeks ago
It's really cool to see Apple using practical real-world effects and physical things when so much of the "industry" is trying to prove you can fake it using things like AI generated video or images.
Score: 29 Votes (Like | Disagree)
Mac Fly (film) Avatar
Mac Fly (film)
21 weeks ago
Positive comment: have an excellent weekend, everyone.
Score: 21 Votes (Like | Disagree)
D
darngooddesign
20 weeks ago

Looks a little fake would expect more hard work to go into this video
2nd comment, that didn't take long.



I thought it was a fun and cool video.

Attachment Image
Score: 8 Votes (Like | Disagree)
A
Alex.ne
21 weeks ago
Very cool they showed it but I literally have a headache from the way it is edited
Score: 8 Votes (Like | Disagree)
maruyama Avatar
maruyama
21 weeks ago
I was actually really curious how they produced this one! Very cool to see the combination of practical, compositing, and CG that went into it.

It’s probably my favorite Apple ad of the past few years. So fun, and perfectly captures the “starting from the fundamentals” approach Apple took to making the Neo.
Score: 7 Votes (Like | Disagree)
Antilogical Avatar
Antilogical
20 weeks ago

Some people actually like to be creative still. I know, shocking. :)
AI still lets people be creative. The assistance provides ideas and motivation—not monotony. Make no mistake: it's a net benefit for creative expression.

For example:

- Exploring new ideas from the back of the envelope ✉️
- Providing quick reality checks on what might not be achievable ❌
- Enriched ways of solving existing problems ✨

Would you like some more examples on how creativity can be aided by AI?
Score: 6 Votes (Like | Disagree)
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